Vice President of Residential Sales

Job Description

Job Description

Ritter Communications, headquartered in Jonesboro, Arkansas, is the largest privately held telecom provider serving the Mid-South. Recognized as one of Arkansas' Best Places to Work for five years running, we deliver world-class broadband fiber, telecom, video, and data center services.

With rapid growth and millions invested in advanced infrastructure, we now serve 197 communities and over 60,000 customers across six states. At Ritter Communications, our team combines cutting-edge technology with a customer-first mindset - and we're looking for talented individuals who share our passion for excellence and community impact.

General Summary:

The Vice President of Residential Sales is a senior executive responsible not only for operational excellence, but also for driving growth and success of all residential programs. This role blends strategic leadership with a strong business development mindset, ensuring residential services meet market demand, remain competitive, and support the organization’s long‑term revenue goals. The VP strengthens market visibility, elevates service offerings, and champions a culture of accountability and continuous improvement.

Essential Job Functions:

Strategic Leadership & Market Growth

• Develops long‑term residential services strategies that aligns with organizational goals while proactively identifying revenue opportunities and market expansion;
• Analyzes market trends, competitive landscapes, and customer needs to inform pricing, service offerings, and differentiation strategies;
• Drives initiatives that increase penetration and retention.

Sales & Business Development

• Partners with marketing and community outreach teams to help build strong residential brand;
• Oversees development and execution of sales strategies with employees, contractors and partners;
• Establishes performance targets and sales KPIs for residential growth, occupancy improvement, and customer acquisition;
• Builds a performance‑driven culture with clear accountability for both operational and commercial results.

Operational & Financial Oversight

• Leads daily residential operations to ensure high‑quality operational consistency compliance;
• Develops and manages budgets, forecast revenue, and analyze channel performance;
• Travels to customer sites, project areas, business related events, and other Ritter Communications locations as required.

Knowledge, Skills, and Abilities:

• Strong understanding of residential operations, industry regulations, and customer expectations;
• Strong understanding of budgeting, forecasting, and performance analysis;
• Expert skill in negotiation, leadership, and cross-functional collaboration;
• Proven ability to budget, forecast, and conduct performance analysis with an expert level business acumen;
• Proven ability to build collaborative relationships, adapt to evolving business needs, and lead change;
• Proven ability to influence strategies, shape decisions, motivate performance, and advance organizational objectives;
• Ability to remain results‑driven, with a strong focus on customer experience and market growth;
• Ability to travel for business requirements; must possess a valid Driver’s License with a satisfactory driving record.

Education and Experience:

• Bachelor’s degree required; Master’s preferred in Business, Healthcare Administration, Social Services, or related field;
• 10+ years of progressive leadership experience in residential services or related industries;
• Proven track record of driving revenue growth, improving occupancy, and strengthening market presence;
• Experience leading multi‑site operations and high‑performing teams;
• Strong commercial mindset with experience in sales strategy, business development, and customer engagement.

Ritter Communications is an equal opportunity and affirmative action employer; all qualified applicants will receive consideration for employment without regards to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

We strive to maintain a drug-free workplace.

We offer competitive compensation and an outstanding benefits package including health, dental, vision, cancer, accident and life insurance, short-term and long-term disability, 401(k) with company match, flexible spending accounts, free gym membership, company discounts, tuition reimbursement, paid training, paid leave, and much more!