Email Marketing Specialist

Email Marketing Specialist

Starting Salary: $47,476 yearly+ Depending on Experience

Day Shift available

As our Email Marketing Specialist, you'll work alongside our CRM Manager and collaborate with enterprise and casino marketing teams to bring our brands to life in inboxes (and beyond).

What does an Email Marketing Specialist do?

• Works with the CRM Manager to execute email, direct mail, and SMS campaigns for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Executes, measures and reports on communication campaigns efficacy across Turning Stone Enterprises brands. Identify and report out which campaigns encourage guest retention, guest loyalty and guest spend.
• Assists the CRM Manager with Guest Journey Mapping analyzing touchpoints and leveraging cross-marketing, upsell strategies.
• Works closely with all departments to ensure campaigns work effectively.
• Creates and optimizes landing pages for email marketing campaigns.
• Ensures the database is segmented effectively for targeted marketing activities.
• Deploys testing strategies for email, direct mail, and SMS campaigns and report out on the most effective approach for Turning Stone Enterprises.
• Crafts and deliver reporting analyses, along with opportunistic recommendations, to marketing leadership.
• Maintains external professional relationships to assure specialized expertise and development.
• Other duties as assigned.

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.

Work Experience

• Bachelor's degree in Marketing, Computer Science or related field or equivalent experience.
• 2-4 years of working experience in email marketing strategy and execution
• Must have experience in designing and formatting email templates, delivery and execution of email campaigns, and reporting analyses of campaign engagement and production. Hospitality industry-related background a plus.
• Comprehensive understanding of email best practices, testing, deployment, and reporting using CRM platforms (Adobe Campaign Standard preferred)
• Proficiency with HTML/CSS for email design and manipulation
• Knowledgeable in data privacy laws (GDPR, CCPA, CASL)
• Must be able to obtain and maintain valid gaming license as required for Turning Stone Enterprises.
• Excellent verbal and written communication skills
• Project Management efficacy: highly organized, results oriented, and able to take initiative and lead projects.
• Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
• Ability to stand/walk for long periods of time and lift up to 50 pounds.

What we value:

• Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
• Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
• Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

Why You Will Appreciate Us:

At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We're also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center.

With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!