Product Marketing Manager

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you will play a highly strategic and hands‑on leadership role, shaping how customer insights translate into end‑to‑end marketing strategy and execution. You will not only define go‑to‑market approaches, but also operationalize scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams. This role is ideal for a leader who is equally comfortable setting strategy, building systems, and diving into ambiguity – someone who can prioritize across competing demands, influence without authority, and drive forward progress with the right level of leadership visibility. What You’ll do: Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long‑term value. Connect end‑to‑end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints. Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities. Lead End‑to‑End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs. Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency. Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams. Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence. Drive Cross‑Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution. Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress. What we’re looking for: 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments. Proven ability to translate customer data and insights into end‑to‑end marketing strategies that drive measurable business outcomes. Track record of influencing cross‑functional teams and driving alignment across complex organizations. Strong prioritization skills across multiple stakeholders and demands. Experience building scalable systems or frameworks for marketing execution. Comfort operating in ambiguity with a proactive mindset. Strong executive presence and ability to manage up effectively. Highly analytical with strong communication and storytelling skills. Pay Grade – M Equity Grade – 8 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job‑related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). USA base pay range (CA, WA, NY, NJ, CT) per year: $180,000 – $230,000 USA base pay range (all other U.S. states) per year: $160,000 – $210,000 Remote: Illinois (LI‑Remote) Affirm is proud to be a remote‑first company. The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. A limited number of roles remain office‑based due to the nature of their job responsibilities. Benefits Health care coverage – Affirm covers all premiums for all levels of coverage for you and your dependents. Flexible Spending Wallets – generous stipends for spending on technology, food, various lifestyle needs, and family‑forming expenses. Time off – competitive vacation and holiday schedules allowing you to rest and recharge. ESPP – Employee Stock Purchase Plan enabling you to buy shares of affirm at a discount. We believe it’s on us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Demographic Survey Statement (US‑based roles) Affirm is dedicated to building an inclusive culture where affirmers belong and have an equal opportunity to thrive. To help us assess our outreach efforts, we invite candidates to voluntarily share information through a short demographic survey. This information is: Completely optional Anonymized and stored in aggregate Not accessible to recruiters or hiring managers at the individual level Never used in any hiring decision Your decision to provide or withhold this information will not impact your candidacy in any way. #J-18808-Ljbffr Affirm