Program Manager 2 - Student Recruitment and Engagement

Department & Salary Health & Human Performance | 49,400 - 56,200 Description Manages the day‑to‑day operations of a large university program or department, including the supervision of staff employees, student workers, programs or processes. Plans and develops procedures for administering a large or complex department or program. Manages fiscal activities, including procurement and budget analysis. Provides guidance to subordinate staff and evaluates performance. Prepares abstracts, research reports, funding proposals, operations and procedure manuals, and other written material and documentation. Creates and reviews reports of expenditures and activities. May administer grants and grant‑related communications, scholarships and other operations. Develops, implements and maintains appropriate policies and procedures. May serve as property custodian for the department. Performs other job‑related duties as assigned. Additional Job Posting Information This position plays a key role in promoting departmental academic programs, enhancing student recruitment efforts, and creating meaningful engagement opportunities for current and prospective students. The Program Manager will develop and implement strategic marketing, recruitment, student engagement, and alumni outreach initiatives that increase awareness of undergraduate and graduate programs within the Department of Health and Human Performance. The successful candidate will collaborate with faculty, staff, students, alumni, and community partners to strengthen enrollment pipelines, support student success, cultivate alumni engagement, and foster a vibrant departmental community. Key responsibilities, but not limited to Create and manage content for websites, social media platforms, newsletters, recruitment materials, and other communication channels. Develop and implement student recruitment plans, including open houses, campus visits, college fairs, community outreach events, and virtual information sessions. Plan, coordinate, and evaluate student engagement events, including orientations, networking opportunities (Research Days and Lecturer series), scholarship and recognition ceremonies, and special events (HHP Games). Collaborate with faculty and staff to highlight program accomplishments, student success stories, research activities, and experiential learning opportunities. Monitor and analyze recruitment, enrollment and engagement metrics to assess effectiveness and recommend improvements. Manage departmental branding initiatives and ensure consistency in messaging and visual identity across platforms. Develop and support alumni engagement initiatives, including alumni events, networking opportunities, and communications designed to strengthen alumni connections with the department. Maintain alumni contact and engagement records and collaborate with university advancement and alumni relations offices to support outreach and fundraising efforts. Manage special projects and initiatives that advance departmental priorities and student success outcomes. Preferred candidates qualifications Bachelor's degree in Marketing, Communications, Higher Education Administration, Event Management, Public Relations, Business, or a related field. Three years of professional experience in marketing, recruitment, student affairs, event management, communications, alumni relations, or higher education outreach. Experience in higher education recruitment, enrollment management, or student engagement. Experience with social media management, digital marketing, and content development. Education will be considered in lieu of experience MQ: Education: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job‑related 4‑year degree from a college or university or an equivalent in‑depth specialized training program that is directly related to the type of work being performed. Experience: Requires a minimum of one (1) year of directly job‑related experience. Certification/Licensing: None. All positions at the University of Houston-System are security sensitive and will require a criminal history check. The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply. #J-18808-Ljbffr University of Houston System