Senior Marketing Data Analyst

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Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

The Global Demand Center (GDC) within Microsoft is responsible for delivering integrated marketing experiences for Microsoft by building, running, and innovating a globally scaled engine to deliver connected journeys that delight customers and create fans. The Analytics and Data Science team within the GDC enables data-driven decision making by providing data and insights to measure marketing's performance and impact, understand the customer experience, and develop advanced models for marketing.

Are you interested in data, analytics, and digital marketing? Would you like to be on a team that is solving problems in online marketing, in partnership with some of the world's brightest and most advanced marketers? And all of that whilst working in the dynamic, customer-focused, and data-rich world of cloud-based business products (Azure, Dynamics 365, Power Platform, and M365)?

As a Senior Marketing Data Analyst in the GDC, you will be responsible for the creation of analysis and insights that deliver results to stakeholders with rapidly evolving requirements. You will support the rhythm of the business and guide and recommend actions to your stakeholders based on data and insights. We are seeking someone who is curious, comfortable with ambiguity, detail-oriented and able to use rigorous analytical techniques to develop scalable, efficient, and effective analytical models, at times taking a deep dive into data to tell a story. In addition, you build on the successes of others, value cross team collaboration, and contribute to a diverse and inclusive workplace.

Responsibilities

• Lead large complex analytics and reporting projects, delivering accurate, accessible, and repeatable business reporting and insights to stakeholders across all levels.
• Demonstrate leadership and subject matter expertise in business and data landscape, standardized reporting, experimentation, and analysis to support performance discussions across multiple channels.
• Proactively help the business leverage data and insights to enhance our ability to inform on marketing efforts and increase efficacy of our approaches. Provide rhythm of the business analytics support, actionable insights, and recommendations to optimize and scale marketing campaigns.
• Apply a customer/stakeholder-oriented focus and user experience and design best practices to ensure data analysis is easily consumable through visualization, presentation, and storytelling.
• Partner with Data Services on technical requirements to enable data availability, data quality, transformations, and integrity for analytics and the wider business self-service usage.
• Execute data analysis using multiple data sets and sources. Lead discussions interpreting results and connecting them to relevant business context. Impact: provide actionable recommendations to optimize business investments in a way that can be repeated and scaled as needed.
• Define, build & maintain performance metrics, dashboards, and analysis. Provide relevant information in an automated, self-service & efficient manner to enable business optimization & tracking for $100M+ annual investment.
• Other
  • Embody our Culture and Values

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR equivalent experience.
• Proficient in SQL and Excel. Experienced with Python or R, and data visualization tools such as (Power BI, Tableau, Looker, etc.).
• Experience translating complex findings and results into a compelling narrative.
• Experience handling large data sets to reveal patterns, trends, and associations, from behavioral and interaction data.

Additional or Preferred Qualifications

• Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
  • OR equivalent experience.

Data Analytics IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.