Content Marketing Strategist (Social & Creator)

About Us

At Plant People, we’re building one of the fastest-growing modern wellness brands in the country. The company was founded after two friends turned to the healing potential of functional mushrooms and herbs during their recovery from traumatic spinal surgeries. What began as a personal journey back to health became a mission to help more people experience the power of plants in everyday life.

Today, we create delicious, clean, and effective gummies designed to help people sleep deeper, focus better, feel calmer, and live well. We’re proud to be B Corp and Climate Neutral Certified, and our products are carried by leading retailers including Whole Foods Market, Target, Erewhon, REI, Sprouts, JetBlue, and other forward-thinking partners nationwide.

About the Role

We’re looking for a Content Strategist who believes great content earns a brand a place in people’s lives. Not through polished campaigns, but through real, resonant stories that make someone stop, feel something, and come back for more.

This is a build role. We don’t have a ready-made content machine waiting for you. You’re coming in to create it. That means sourcing and building relationships with photographers, videographers, and collaborators from scratch, developing systems, and setting the strategic direction that makes it all work together. You’re high-agency by nature. You see a gap and you fill it. You know how to move without a playbook because you’ve written a few of your own.

You’re a strong storyteller with a sharp editorial eye, and you understand how platforms actually work—what formats are winning, how algorithms behave, and when to pivot. You’ve created content yourself, which is exactly why people trust your direction. You don’t just brief from theory. You brief from experience.

What You’ll Do

* Own Plant People’s social content strategy across Instagram and TikTok—defining how we show up and what stories we tell

* Build our content engine from the ground up—sourcing and managing photographers, videographers, and creative collaborators

* Develop clear, actionable briefs that enable fast, high-quality execution

* Create content yourself when needed—shooting on iPhone, editing in CapCut, and moving quickly without a crew

* Partner cross-functionally (Brand, Paid, Digital) to ensure content aligns with campaigns and informs ad creative

* Collaborate on influencer and UGC strategy—from sourcing to briefing to performance

* Manage the content calendar across launches, campaigns, retail moments, and cultural opportunities

* Track performance and iterate quickly—refining hooks, formats, and cadence based on data

* Stay ahead of trends and platform shifts—knowing when to participate and when to protect the brand

* Maintain a sharp, consistent editorial voice across all content and touchpoints

Qualifications

* 3+ years in social/content, including 1–2 years in-house at a brand (CPG, wellness, beauty, or DTC preferred)

* Experience both creating content yourself and directing others—your portfolio reflects both

* Strong strategic foundation—comfortable building content calendars, channel strategies, and briefs tied to business goals

* Hands-on creator—confident shooting on iPhone and editing in tools like CapCut

* Deep fluency in Instagram and TikTok—understanding what performs and what feels native

* Strong writer with a sharp editorial eye across captions, hooks, and scripts

* Experience managing creators and UGC—from sourcing to briefing to performance oversight

* Data-informed mindset—you create for engagement and conversion, not just aesthetics

* Self-starter with high ownership in a fast-paced, scrappy environment

* Genuine interest in wellness, functional ingredients, and Plant People’s mission

What You'll Get

We prioritize the well-being of our team. As a growing company, we strive to offer meaningful perks and benefits, including:

• Opportunity to help shape one of the country's fastest-growing supplement brands

• Competitive compensation

• Company stock package

• Competitive vacation, PTO and sick day policies

• Company-subsidized healthcare (medical) and dental & vision programs

• Annual summer work-from-anywhere policy (all August)

• Additional vacation days and lengthy sabbatical the longer you stay

• Equity participation aligned with long-term company growth

• 401(k) program up to the full IRS employee deferral limit

• Wellness reimbursement program (gym, groceries, meditation and more)

• Additional vacation days and sabbatical opportunities for long-term employees

• Quarterly company-wide mental health days

• Team-building events, offsites and social gatherings

• Free product and friends & family discounts

• A thoughtful, motivated team that values both balance and excellence