Paid Media Manager

ROLE OVERVIEW

Croud is a global, full-service digital marketing partner. Through a seamless combination of data, technology and creativity, and with a unique business model , our teams drive business performance and long-term growth for ambitious brands.

Our Atlanta office in Old Fourth Ward is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud US here !

This is an exciting opportunity for an analytical and detail-oriented digital marketer to join Croud’s Media team in Atlanta. As a Paid Media Manager/Biddable Account Manager , you will act as a strategic architect of campaign success, overseeing end-to-end implementation and driving media strategy to guarantee high-performance execution.

You will serve as a key stakeholder in the client relationship, acting as a primary consultant on performance optimization and media innovation for your accounts. The role offers the chance to work on diverse projects for some of the world’s leading brands, collaborating closely with strategists, creatives, analysts, and developers to deliver outstanding results.

This position focuses heavily on performance media strategy and activation across search and social channels. As a core specialist, you will adapt and leverage existing best-in-class processes, systems, and resources, including Croudies and proprietary tools, to ensure the effective delivery of media campaigns.

Our ideal candidate has experience in planning and executing performance media campaigns, thrives in a fast-paced environment, and is passionate about finding creative, data-driven solutions to meet client goals.

RESPONSIBILITIES

• Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients 

• Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.

• With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.

• Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance

• Set up, manage, and optimize performance-driven digital media campaigns.

• Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.

• Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.

• Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.

• Create reports and presentations that translate performance data into actionable insights for clients.

• Monitor emerging trends and technologies to recommend innovative solutions for clients.

• Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals.

• Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets.

• Support new business efforts by contributing to proposals and media strategies.

• Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies.

• Contribute to process improvements and team knowledge sharing to elevate overall performance.

REQUIRED QUALIFICATIONS

• 2-4 years of experience in digital media planning and campaign execution, ideally within an agency environment or a direct-to-consumer organization.

• Demonstrated ability to develop and execute successful campaigns across Paid Search, Social, Programmatic, and other performance channels.

• Hands-on experience with Google Ads, Meta Ads Manager and similar platforms.

• Proficiency in digital reporting tools like Google Analytics, GA4, Looker Studio, and Excel.

• Experience in managing media budgets and providing data-driven optimization recommendations.

• Strong analytical skills with the ability to interpret large data sets and deliver actionable insights.

• Exceptional organizational skills, with the ability to manage multiple priorities and meet deadlines.

• Excellent communication and collaboration skills, with the ability to clearly articulate ideas to both technical and non-technical audiences.

• A proactive, solutions-oriented mindset with a passion for digital media and innovation.

• Demonstrated proficiency in using AI-powered tools and platforms to accelerate research, testing or generative copy/creative 

• Experience managing campaigns on Retail Media Networks (RMNs) like Amazon Ads, or Walmart Connect is a significant plus.

COMPANY BENEFITS

Every full-time employee is eligible for the benefits listed on our careers site which include:

• 20 days vacation a year + 12 public holidays

• Full Paid Medical Insurance for Employee Only (including dental and vision)

• Annual performance bonus

• 401k matching plan

• Sales commission (if involved in a pitch)

• Gym Membership contributions

• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee.

• Quarterly team offsites / Regular socials

• Recruitment referrals bonus

• Agile working policy

• Dog-friendly office

COMPENSATION

Salary Range for this position is $65,000 - $75,000  per year. (DOE)

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.