Senior Graphic Designer (Digital & Social)

Job Description

Job Description

Milani Cosmetics is built on a simple belief: beauty should feel exceptional, every day. For more than 20 years, that principle has guided the brand's mission to raise the standard of mass beauty. Working with trusted suppliers in Italy, South Korea, the US and beyond, Milani creates formulas with premium ingredients, rich pigments and meticulous detail; products designed to exceed expectations.

Today, Milani has built a cult following as the #7 U.S. mass color cosmetics brand, the third fastest-growing brand and the only independent brand in the top 10. Milani is known for its best-selling Baked Blush, crafted through a unique baking process on Italian terracotta tiles, along with Make It Last Setting Spray Original, the #1 ranked mass setting spray. The brand’s products feature premium skin-loving ingredients and technologies such as guava fruit extract, blue algae, chamomile, glycerin and niacinamide, and all products are proudly cruelty-free. For Milani, what’s inside matters, which is why every product is made with ingredients worthy of the consumers who wear them.

What's Inside is Everything!

Milani Cosmetics is seeking a Senior Graphic Designer (Digital & Social) to help define how the brand lives, moves, and connects with consumers across the digital ecosystem.

This role is ideal for a conceptually strong, digitally native brand designer who can take a marketing brief from objective to idea to execution. You understand how to build a compelling visual world around a product or campaign—and how it should flex across Instagram, TikTok, MilaniCosmetics.com, Amazon, retailer PDPs, email, paid media, and emerging platforms while remaining unmistakably Milani.

You combine exceptional taste with strong execution, moving comfortably between campaign concepts, social-first ideas, conversion-minded ecommerce, and scalable digital systems. You understand beauty and culture, have a strong point of view on what feels current, and know how to balance brand-building with platform and performance needs.

Reporting to the Art Director and partnering closely with the Executive Creative Director, you will help raise Milani's digital creative standard while leading design across key initiatives—developing the creative vision, establishing clear systems and direction, and guiding supporting designers, agencies, creators, and production partners through execution.

Responsibilities

Brand Art, Concepts & Systems

•Partner with the Art Director to concept and develop campaign creative, key visuals, product launches, and digital-first brand moments

•Translate marketing briefs, product truths, and business objectives into original creative concepts and executions

•Build cohesive visual worlds across typography, imagery, color, composition, motion, and product storytelling

•Establish scalable design systems, templates, and guidelines that create consistency across channels without becoming formulaic

•Help define Milani's evolving visual identity and how it translates across the digital consumer experience

Social & Content

•Develop social-first creative across Instagram in-feed, Stories, Reels, TikTok, and emerging formats

•Translate campaigns, launches, cultural moments, and marketing briefs into platform-native concepts, not simply resized campaign assets

•Create compelling ideas around product launches, shades, textures, application, tutorials, trends, beauty culture, education, and cultural moments

•Design across static, carousel, typography, motion, short-form video, promotional, and educational content

•Think in hooks, pacing, sequencing, supers, transitions, product reveals, and calls-to-action when developing moving content

•Develop repeatable content series and systems that strengthen a recognizable Milani social identity

Digital, Ecommerce & Performance

•Develop elevated creative across MilaniCosmetics.com, Amazon, retailer PDPs, email, landing pages, paid media, and digital campaigns

•Translate product benefits, claims, ingredients, textures, shades, application, and results into compelling ecommerce storytelling

•Design for the consumer journey from discovery and consideration through education and conversion

•Balance elevated brand expression with clarity, mobile readability, shopability, and performance

•Partner with Ecommerce, Marketing, Social, and Copy to evolve creative using performance insights and consumer behavior

•Build scalable systems that flex efficiently across products, franchises, retailers, promotions, and formats

Creative Leadership & Ownership

•Take projects from marketing brief and objective through concept, creative direction, and final execution

•Lead design across key initiatives, establishing the visual direction, systems, and guidance needed for supporting designers to execute successfully

•Brief and direct supporting designers, providing clear templates, examples, feedback, and quality control while protecting the core creative idea

•Know when to lead and delegate versus execute hands-on, balancing senior-level ownership with the needs of the project

•Concept and art direct motion, video, animation, and 3D/CGI opportunities where they strengthen the idea

•Maintain a high creative bar across typography, imagery, motion, product visualization, and digital production

•Present and articulate creative thinking clearly to cross-functional partners

•Manage multiple complex and fast-turn projects without compromising quality

Requirements

•6+ years of relevant design experience across digital, social, ecommerce, integrated campaigns, or consumer brands

•Beauty, fashion, luxury, lifestyle, entertainment, or culturally relevant consumer brand experience preferred

•Exceptional portfolio demonstrating conceptual thinking, sophisticated brand design, social-first creative, ecommerce, and high executional craft

•Demonstrated ability to lead creative execution through other designers, providing clear direction, feedback, and quality control

•Proven ability to translate marketing objectives into original concepts, visual systems, and polished execution

•Demonstrated ability to build campaign worlds and scalable design systems, not simply individual assets

•Exceptional visual judgment across typography, imagery, composition, color, photography, hierarchy, motion, and product storytelling

•Strong understanding of Instagram, TikTok, DTC, Amazon, retailer PDPs, email, paid media, and mobile-first design

•Ability to balance brand-building, cultural relevance, and performance objectives

•Working knowledge of motion and video

•Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

•Ability to manage multiple concurrent projects, priorities, and timelines in a fast-paced creative environment without compromising craft

•Strong presentation, communication, organization, and creative problem-solving skills

Additional Strengths

•Motion graphics, animation, and video editing

•Hands-on content creation

•3D/CGI product visualization, rendering, or animation

•Figma and digital design systems

•Paid/performance creative and testing

•Experience developing social or digital brand guidelines

•Previous experience managing designers or direct reports is a plus

What Success Looks Like

You will help Milani:

•Elevate the creative standard and establish a more distinctive Milani identity across social and digital

•Extend creative impact by successfully directing supporting designers while maintaining consistency and quality

•Translate campaign ideas into compelling social-first and commerce-first experiences

•Strengthen the connection between campaign key art, social storytelling, and ecommerce

•Build scalable systems that improve consistency, quality, and speed

•Balance elevated brand expression with engagement, shopability, and performance

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k w/ Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Vacation Time Policy
• Family Leave
• Short Term & Long-Term Disability
• Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site at Milani’s Culver City office location).
• Dog Friendly