Senior Marketing Manager

Job Overview

The Senior Marketing Manager will transform Buckhorn marketing by building a bold, differentiated brand presence across priority markets. This leader will sharpen the brand story, develop compelling value propositions, execute integrated campaigns, and create practical tools that help sales win against competitors.

The role also owns demand generation and the creation of marketing-qualified leads (MQLs) through digital channels, trade shows, target-account campaigns, and customer communications, with clear accountability for lead quality, conversion, pipeline contribution, and marketing return.

Duties & Responsibilities

• Refresh and steward the Buckhorn brand, including the brand promise, messaging architecture, proof points, and competitive differentiation.
• Develop customer-centered value propositions for priority markets and segments that connect Buckhorn solutions to measurable customer outcomes.
• Create and execute the annual marketing plan across web, email, social media, public relations, trade media customer communications, and other relevant channels.
• Produce high-impact content, including customer stories, case studies, videos, presentations, product communications, and thought leadership; manage agencies and outside partners.
• Own trade-show and industry-event strategy, including selection, messaging, booth experience, promotion, sales preparation, lead capture, and follow-up.
• Lead Buckhorn’s website, search visibility, social media, email marketing, digital campaigns, content calendar, and online customer journey.
• Build a consistent pipeline of MQLs from priority markets, target accounts, campaigns, digital channels, and trade shows.
• Partner with sales to define MQL criteria, lead-scoring rules, routing, acceptance, and follow-up expectations.
• Design and optimize calls to action, landing pages, forms, nurture programs, and event follow-up that convert engagement into qualified customer interest.
• Track MQL volume, quality, source, sales acceptance, conversion to opportunities, pipeline contribution, and campaign return; use results to improve targeting and investment.
• Develop pitch decks, market-specific messaging, battlecards, competitive comparisons, case studies, application stories, objection-handling guides, and customer presentations.
• Create market-launch communications for updates supplied by product management and innovation teams, and use field feedback to improve content and campaigns.
• Establish annual priorities, budgets, campaign plans, and performance measures; manage spending and external partners with accountability for return.
• Maintain dashboards connecting marketing activity to MQLs, opportunities, pipeline, digital performance, event results, and brand reach.
• Partner effectively with sales, product management, innovation, operations, and corporate marketing while maintaining clear decision rights.
• Bring urgency, creativity, sound judgment, and a test-and-learn mindset to modernizing Buckhorn marketing.

Key Deliverables

• Refreshed brand positioning, messaging architecture, and market-specific value propositions.
• Annual integrated marketing plan, content calendar, trade-show roadmap, and budget.
• Sales-enablement and competitive-selling toolkit.
• MQL process and dashboard covering volume, quality, source, sales acceptance, opportunity conversion, pipeline contribution, and campaign performance.
• Stronger, more consistent Buckhorn presence across digital channels, social media, trade shows, and customer communications.

Knowledge, Skills and Abilities

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.

• Seven or more years of progressive B2B marketing experience across brand positioning, campaigns, content, digital marketing, trade shows, demand generation, and sales enablement.

• Demonstrated success modernizing an established industrial, manufacturing, packaging, material-handling, or similarly technical B2B brand.

• Experience defining MQLs and lead scoring, building nurture programs, and improving conversion from marketing engagement to sales opportunities.

• Exceptional writing, editing, presentation, and visual-communication judgment, with the ability to simplify complex subjects without losing credibility.

• Working knowledge of CRM, marketing automation, web analytics, social media, content management, and Microsoft Office applications.

• Ability to manage agencies, vendors, campaigns, budgets, and deadlines while working directly with sales, customers, executives, and subject-matter experts.

• Experience in reusable packaging, material handling, food and beverage, agriculture, automotive, manufacturing, or adjacent industrial markets is preferred.

Education and Experience

• Bachelor’s Degree, preferably in Marketing or Business Administration, MBA a plus
• Experience in Food, Beverage, Agricultural marketing a big plus!
• More than five years of experience in B2B product marketing complimented with an understanding and passion for industrial packaging or products.
• Strong organizational skills and project management with cross-functional teams
• Excellent written and verbal communication/presentation skills
• Highly collaborative, self-motivated, self-directed and detail oriented
• Able to prioritize and juggle multiple projects and deadlines; works well under pressure
• Confidence in Excel, PowerPoint, and database-driven ERP & CRM applications
• Strong financial acumen to develop clear and fact-based recommendations

Working Conditions

• Typical office environment
• Travel up to 50%

Physical Requirements

• While performing the duties of this job, the employee is regularly required to use hands and fingers to handle or feel objects.
• The employee frequently is required to sit, stand, walk, reach with hands and arms, and talk or hear and will occasionally be required to bend, stoop, kneel and climb stairs.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.