Brand Manager

Brand ManagerThe Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets. He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis.This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.ResponsibilitiesLead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)Build and implement plans to deliver annual volume, revenue, and gross margin targetsUnderstand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs. Spearhead business unit reviews with executive leadership, leveraging consumer, category, and competitive insights to gain alignment on strategic business decisionsBuild business cases and drive subsequent project stage-gate recommendationsWork inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forwardLead cross-functional teams to develop, incubate and launch innovation and line extensionsDevelop project revenue and consumption forecastsCreate and manage detailed project timelines to ensure delivery of project milestonesDevelop consumer learning plan and execute research to drive insights that impact the businessIdentify structural components and graphics of packaging to best convey product propositionLead development of marketing support plan to build awareness of product linesSupport Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trialCollaborate with Sales to build selling materials and selling strategyDevelop, manage, and track annual budget and spendingMake recommendations on improving resourcing, process, etc.QualificationsMBA preferred, but not requiredPrevious experience working in consumer-packaged goods, food and beverage marketingMinimum of 3-4 years in a previous brand management roleExhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actionsUnderstands the levers of a product P&L including revenue, gross margin, COGS, etc.Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.Experience leading cross-functional project teams to successfully launch new productsExperience developing marketing campaigns that build awareness and drive in-market performanceAbility to lead with confidence, gain consensus and influence othersExceptional collaborative partner to peersThe expected salary range for this position is between $125,000.00 - $140,000.00 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia's employee benefits program. You may also be eligible to participate in the company's bonus program which may be subject to change.The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.