Social Media Coordinator / Social Media Specialist

About DrinkPoppi

At Drink Poppi , we believe soda can be fun, flavorful, and better for you. Founded with the mission of creating a modern soda experience, Poppi combines bold flavors, real fruit juice, and prebiotic ingredients to deliver a refreshing beverage that fits today’s wellness-focused lifestyle.

As we continue to grow our presence across retail, digital platforms, and communities nationwide, we are looking for a creative and digitally driven Social Media Coordinator/Specialist to help tell our story, engage our audience, and strengthen Poppi’s position as a leading lifestyle beverage brand.

This role is ideal for someone who understands internet culture, loves creating engaging content, and knows how to turn brand moments into conversations that connect with consumers.

Position Overview

The Social Media Coordinator/Specialist will support Poppi’s social media strategy by creating engaging content, managing community interactions, coordinating campaigns, and identifying opportunities to increase brand awareness across digital platforms.

Working closely with the Marketing, Creative, Influencer, and Brand teams, this role will help bring Poppi’s personality to life across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging social channels.

The ideal candidate is a creative storyteller who understands social media trends, enjoys experimenting with content formats, and has a passion for building authentic relationships with online communities.

Key Responsibilities

Social Media Strategy & Brand Storytelling

• Support the development and execution of DrinkPoppi’s social media strategy across all major platforms.
• Help translate DrinkPoppi’s brand mission, products, and culture into engaging social content.
• Maintain content calendars and coordinate daily publishing schedules.
• Identify trending conversations, cultural moments, and opportunities for Poppi to authentically participate.
• Ensure consistency in brand voice, messaging, and visual identity.

Content Creation & Development

• Create engaging social-first content including:
  • TikTok videos
  • Instagram Reels
  • Stories
  • Product-focused content
  • Lifestyle content
  • Community-driven posts
  • User-generated content
  • Behind-the-scenes brand moments
• Collaborate with Creative and Marketing teams on campaign concepts and content production.
• Assist with photoshoots, events, influencer activations, and brand experiences.
• Capture and develop content that reflects DrinkPoppi’s fun, energetic, and wellness-focused personality.

Community Management & Engagement

• Monitor and engage with DrinkPoppi’s online community across social platforms.
• Respond to comments, direct messages, and audience interactions with an authentic brand voice.
• Build relationships with customers, creators, and brand advocates.
• Identify customer insights, feedback, and trends to help inform future campaigns.
• Support initiatives that strengthen brand loyalty and community connection.

Influencer & Campaign Support

• Support influencer marketing initiatives and creator partnerships.
• Assist with coordinating social campaigns, product launches, and promotional activations.
• Help track campaign performance and identify opportunities for improvement.
• Collaborate with internal teams to ensure campaigns are executed effectively.

Analytics & Performance Reporting

• Monitor social media performance and provide insights based on data.
• Track key metrics including:
  • Engagement rate
  • Reach
  • Impressions
  • Audience growth
  • Video performance
  • Campaign results
• Assist in preparing regular performance reports and recommendations.
• Use insights to improve content strategy and audience engagement.

Qualifications

Required Qualifications

• 1–3 years of experience in social media management, content creation, digital marketing, or a related field.
• Strong understanding of platforms including TikTok, Instagram, Facebook, LinkedIn, and YouTube.
• Excellent written communication and copywriting skills.
• Ability to create engaging, brand-focused content.
• Strong understanding of current social media trends and online culture.
• Excellent organizational skills with the ability to manage multiple priorities.
• Comfortable working independently while collaborating with cross-functional teams.

Preferred Qualifications

• Experience working with consumer brands, beverage, food, wellness, beauty, lifestyle, or retail companies.
• Experience creating short-form video content for TikTok and Instagram Reels.
• Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Familiarity with social media management platforms such as Sprout Social, Later, Hootsuite, or Buffer.
• Experience supporting influencer campaigns and creator partnerships.
• Passion for wellness, lifestyle, and community-focused brands.

Skills & Competencies

• Creative storytelling
• Social media strategy
• Copywriting
• Community management
• Brand awareness
• Trend identification
• Content planning
• Campaign coordination
• Data analysis
• Cross-functional collaboration

Compensation & Benefits

Salary Range: $75,000 – $100,000 annually
(Compensation may vary based on experience, qualifications, and location.)

Benefits may include:

• Medical, dental, and vision coverage
• Paid time off
• Company holidays
• Remote work flexibility
• Hybrid work flexibility
• Employee wellness programs
• Professional growth opportunities
• Employee product benefits
• Collaborative and creative work environment

Why Join DrinkPoppi?

DrinkPoppi is more than a beverage — it’s a lifestyle brand built around flavor, wellness, and community. We are creating a new generation of soda by combining better-for-you ingredients with bold flavors and a brand experience consumers love.

As a Social Media Coordinator/Specialist , you will have the opportunity to shape how millions of consumers experience Poppi online, create meaningful conversations, and contribute to the growth of one of the most exciting beverage brands in the market.

If you are creative, culturally connected, and passionate about building brands through social media, we’d love to hear from you.

Join Poppi and help us make soda exciting, refreshing, and better for you.