Sales Manager

Job Description

Job Description

JOB SUMMARY

The question is, can you generate sales? Are you driven to generate sales? Do you know what is important for a successful sale? Do you enjoy making presentations and building long-lasting relationships to ensure that you are successful? Are you a natural-born leader who is confident in your ability to make independent decisions? Are you an influencer who is motivated to make it happen? Have you planned sales promotions, set sales goals, created advertising material, or trained a sales staff? If you have this type of sales mindset – this is the job for you! As the Sales Manager, you will be responsible for revenue production for the hotel while meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). You must know how to sell the “product”.

JOB RESPONSIBILITIES

• Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures; develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel; follow up on leads to gain additional business

• Increase profitable sales volume for the hotel by meeting and exceeding the financial and proactive selling goals established by executive management; ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented

• Develop and assist with the hotel’s marketing and sales strategy based on the hotel’s state and strengths within each market segment; implement hotel’s marketing and sales plan; become familiar with the hotel’s demand segment and takes advantage of hotel’s strengths against competitors while analyzing the competitors’ strengths and weaknesses

• Analyze current/potential market sales and trends; coordinate all activity to maintain and increase revenue and market share through added business volume and increase rate; conduct ongoing competitor pricing and product analysis to ensure proper rate positioning and product offering relative to the competition

• Prepares departmental budget that reflects the hotel’s business plan; forecast occupancy fluctuations and direct selling activities to maximize revenue; forecast occupancy changes based on market conditions; meet or exceed budgeted revenue per available room (REVPAR) for the hotel

• Achieve sales revenue goals by managing to sell in-house guests (this may include greeting tours, converse with guests during the continental breakfast and the rest of their stay with us) and room nights through outside sales calls, telemarketing, hotel site visits to include banquet facilities and tours, networking events; etc.

• Support Guest Services as the hotel’s driving philosophy; demonstrates a commitment to Guest Services by responding to guests needs and providing resolution; execute the operational aspects of business booked (generating proposals, contracts, and guest correspondence)

• Perform other tasks as necessary or required to meet or exceed guest satisfaction

PROFESSIONAL EXPERIENCE

• High school graduate or equivalent and two to three years work-related experience (Sales experience required)

• One year of progressive Sales experience

• Management Experience required

INDUSTRY EXPERIENCE

• Previous experience in the hospitality industry (preferred)

• Experience in hospitality sales, policies, and procedures (preferred)

REQUIRED SKILLS

• Must be able to travel – up to 20%

• Persuasive interpersonal skills, self-directed, and independent

• Ability to work in a fast-paced environment

• Must be flexible to work varied schedules

• Excellent written and oral communication skills

• Ability to multi-task, listen attentively, problem-solve, and pay attention to detail

ESSENTIAL SKILLS

• Ability to express compassion while remaining composed; ability to remain calm and focused while working under pressure

• Ability to understand financial documents, information, data, etc.; and the ability to integrate

• Promote the property by demonstrating a “top-notch” attitude toward our guests which includes anticipating the guests needs – be proactive

• Ensure that you are always a positive representation of the property; embrace and respect diversity and multi-cultural environments