Paid Media Strategist Google Ads Facebook Ads Hybrid

The Paid Media Account Manager is a full‑time position responsible for the day‑to‑day management of our client’s paid marketing initiatives, including Google Ads (Search, Shopping, Display, YouTube), Bing Ads, Facebook, and secondary focus on AdRoll, LinkedIn and similar platforms. Responsibilities Client Communication and Team Management The Account Manager is expected to 'own' client communication including email, face‑to‑face, and video‑conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis. If available, the Search Manager will direct and lead all search optimization managers assigned to client accounts. Strategy and Implementation Understand the client’s product and marketing objectives and goals. Develop SEM growth plans in conjunction with the Four15 Digital senior team. Follow the established Four15 Digital search process framework. Work closely with internal and external departments to develop fully integrated search campaigns. Account Management and Reporting The Paid Search Manager will 'own' all aspects of their clients’ accounts. Establish and update budget caps and ensure accounts are pacing properly. Create and execute against the optimization calendar, which includes negative keyword optimization, ad testing, keyword expansion, etc. Present ideas for future marketing expansion or optimization. Monitor, track, and evaluate campaign performance analytics based on client KPI targets and baselines. Create monthly client reports, verify data accuracy, provide analysis, and keep clients updated on account status. Create campaign insights for quarterly business reviews. SEM and General Advertising Knowledge Stay current on industry trends and best practices. Think creatively and develop tools and innovative tactics to improve efficiencies. Aid in creation of new business presentations. Work with, and in some cases direct, a team of cross‑channel marketers. Skills / Experience Required 3+ years of paid campaign management experience. Bachelor’s degree (Math or Linguistic discipline preferred). Experience with Google Analytics. Extensive experience with Google AdWords Editor and Bing Ads Editor. Knowledge of all PPC metrics and definitions. Technical and analytical mindset. High proficiency with Microsoft Excel, Word, PowerPoint, and the Google Drive stack. Google Certification (Fundamentals); Analytics and Advanced Certification are a plus. Excellent attention to detail and ability to effectively multi‑task. Excellent written communication and interpersonal skills. Skills / Experience Preferred Experience with bid management tools such as Marin or QuanticMind. Experience with third‑party tracking. SEO, display and affiliate management experience (hands‑on experience and/or exposure). Multilingual abilities. Benefits and Perks Better than competitive compensation plans to increase salary and bonus opportunities. 401(k) match. PTO that supports work‑life balance. Paid holidays. Medical benefits: Health, Dental, Vision. Hybrid work schedule – 3 days in office / 2 days remote. Milestone celebrations for you and your team. Health & fitness challenges. Celebrate 4/15 Day each year. Company‑sponsored lunches. Quarterly team bonding events, including off‑sites and volunteer opportunities. Summer Fridays. Unlimited career potential. #J-18808-Ljbffr Four15 Digital