Digital Marketing Manager (Performance & Growth)

Digital Marketing Manager (Performance & Growth) About this position Join the Hammitt Crew Headquartered in Los Angeles, Hammitt designs luxury handbags and accessories crafted from premium materials, finished with jewelry-grade hardware and rooted in thoughtful, functional design. We are dedicated to delivering a seamless customer experience across a curated mix of eCommerce, retail, and wholesale channels. As we continue to grow, we’re seeking passionate, driven individuals to join our team and be part of our story. The Role We’re looking for a Digital Marketing Manager to lead performance and growth across our DTC business. You’re a storyteller with spreadsheets, a growth driver who protects brand equity, and a collaborator who knows how to turn insight into action. You’ll own our paid media engine, guide partners, and help shape how the world discovers Hammitt. What You’ll Do Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue. Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC). Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals. Improve efficiency and relentlessly optimize the marketing mix to lower blended CAC, keeping our growth engine running lean and mean. Dive deep into our customer data and segmentation strategies for high-value cohorts and high-ticket buyers. Partner closely with eCommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue. Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS. Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team and agencies/contractors. What We’re Looking For 3+ years in digital/performance marketing for DTC, fashion retail or premium consumer brands Previous budget oversight of $2M–$10M+ in annual spend Hands‑on experience with paid social and paid search including Tik Tok Shop A track record of managing and optimizing performance on Connected TV (CTV) platforms like MNTN and Vibe.co. Proven ability to manage and drive growth from external agencies and contractors Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS) Fluency in GA4 and Shopify; experience training AI agents and with tools like Triple Whale or Northbeam A mix of analytical rigor, curiosity and love for building brands, not just buying clicks Reporting directly to the VP of Ecommerce , you will be a key driver of revenue acceleration and brand scaling. We need a data‑obsessed, creative‑minded professional who is ready to roll up their sleeves, refine our acquisition funnels, and build a high‑performance engine for our growing luxury brand. This is your chance to own the paid media strategy, provide critical growth insights to leadership, and help shape the digital future of Hammitt. We offer a competitive salary 110-130K, bonus, flexible unlimited PTO, and full benefits (health, dental, vision, 401K employer matching, etc.). — Join The Mission: Drive Profitable Growth and Elevate Our Brand's Presence. #J-18808-Ljbffr Hammitt