Senior E-Commerce Specialist (Shopify)

Employment Type: Full-time, Exempt (typically 40 hours per week) Salary Range: $65,000 – $75,000, commensurate with experience Senior E-Commerce Specialist (Shopify) The Ron Clark Academy Location: Atlanta, GA; on-site Reports To: Director of Merchandise Position Summary The Ron Clark Academy (RCA) is seeking a Senior E-Commerce Specialist with advanced Shopify expertise to lead our e-commerce and digital web presence for the RCA Store. This role is central to expanding RCA’s reach, managing digital product launches, and driving revenue growth across retail, digital, and wholesale channels. This is an individual contributor role, and you will be the person directly building, updating, and optimizing RCA’s Shopify stores and web pages day‑to‑day. With a growing audience of educators, schools, and supporters worldwide, the Senior E-Commerce Specialist will ensure RCA’s merchandise website and online stores are functional, data‑driven, and aligned with our mission. The ideal candidate combines technical proficiency with strong design sensibility to create seamless digital experiences that inspire and convert. Key Responsibilities Website and E‑Commerce Management Manage and optimize RCA’s Shopify stores, ensuring accurate product listings, collections, pricing, inventory syncing, and promotions. Oversee daily store website operations, including product launches, updates, landing pages, and seasonal campaigns. Maintain store site performance, speed, mobile responsiveness, accessibility, and overall user experience. Implement and manage Shopify apps, integrations, and custom functionality as needed. Proactively troubleshoot technical issues and coordinate with developers or vendors when necessary. Digital Strategy and Conversion Optimization Drive measurable growth in online traffic, engagement, and conversion rates through targeted strategy and experimentation. Analyze user behavior and sales data using Shopify Analytics, Google Analytics, and related tools to guide decisions. Run A/B tests on product pages, navigation, and checkout flows to improve conversion rate and average order value. Optimize site structure, SEO, and content to improve search visibility and discoverability. Support digital marketing initiatives including email campaigns, paid ads, and social integrations. Brand Integrity and Content Management Ensure all store website content reflects RCA’s brand standards, messaging, and visual identity. Collaborate with RCA’s creative team to develop engaging web graphics, banners, and multimedia content. Maintain consistent storytelling across product pages, event promotions, and House System content. Support the visual identity of RCA’s eight Houses within the digital environment. Customer Experience and Support Optimize the end‑to‑end online customer journey, from product discovery through checkout and post‑purchase communication. Monitor customer feedback, site issues, and support inquiries related to the website or online orders. Implement improvements that reduce friction and increase customer satisfaction. Support wholesale and custom order functionality, discount structures, and purchasing needs for schools and districts. Integration, Data, and Operations Ensure accurate integration between Shopify and inventory, fulfillment, shipping, and customer management systems. Create and maintain reports on web performance, sales trends, and campaign effectiveness. Maintain data accuracy across products, customer records, and digital assets. Project and Event Support Build and manage event‑specific landing pages and product collections for major RCA initiatives such as educator trainings, the Global Amazing Shake, HouseCon, and House Mania. Coordinate digital timelines for launches, promotions, and registration campaigns. Align web initiatives with broader organizational goals and marketing strategies. Partner with the RCA Warehouse team during peak launches to support production, shipping, and logistics coordination. Candidate Qualifications 3–5 years of experience managing Shopify stores and e‑commerce websites. Advanced proficiency in Shopify, including product management, theme customization, apps, and analytics. Working knowledge of HTML, CSS, and basic web development principles (Liquid experience preferred). Experience with Google Analytics, SEO best practices, and conversion rate optimization. Strong organizational, project management, and problem‑solving skills. Excellent communication skills and the ability to collaborate across creative, marketing, and operations teams. Experience in digital merchandising, online retail, or mission‑driven or brand‑forward organizations preferred. Comfort working within a K–12 education context and genuine enthusiasm for serving educators and students. Why Join RCA? As RCA’s Senior E‑Commerce Specialist, you will help power the digital presence of a global movement that transforms school culture and inspires educators and students worldwide. Your work will directly impact how thousands of schools engage with RCA’s resources, events, and House System. You’ll play a hands‑on role in scaling a mission‑driven brand while creating exceptional online experiences that extend RCA’s reach and influence. Position Details This position is classified full‑time exempt, typically 40 hours per week. Some evening and weekend work may be required during major launches or events. The Ron Clark Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To Apply Please email your resume and cover letter to View email address on click.appcast.io with the subject line “Senior E‑Commerce Specialist Candidate.” #J-18808-Ljbffr Ron Clark Academy