Creative & Brand Manager

Job Description

Job Description

About Energy Exemplar

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar's mission lies in 'Empowering Transformative Energy Decisions'. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation. 

Our impact is global and is being recognized across the industry. Some of our recent accolades include:

• SaaS Company of the Year (2025) – Global Business Tech Awards.
• Environmental Impact Award (2025) – E+E Leaders Awards.
• IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
• Finalist: Platts Global Energy Awards (2024) – Grid Edge category
• Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
• Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.

How We Work

Energy Exemplar is growing fast around 30% year on year and, that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that's at home, in the office, or on the move.

We're a global team that values ownership, integrity, and innovation. You'll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.

Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren't just words. They show up in how we collaborate, how we solve, and how we grow together.

About the Position  

The Creative & Brand Manager is responsible for building a bold, distinctive, and commercially effective brand presence at a global scale. Operating in a fast-moving environment, this role will bring pace, ambition, and creative courage to the marketing function.

This role will lead the development of standout creative campaigns, compelling, visual content, high-impact video content, and memorable event experiences that make the brand impossible to ignore. 

We are looking for a creative leader who is comfortable taking calculated risks, challenging conventional B2B marketing, and using AI and emerging technologies to create more engaging, relevant, and scalable marketing content and campaigns. The role will turn complex products and ideas into creative visuals, stories, and experiences that build awareness, generate engagement, and support commercial growth globally. 

Primary Responsibilities:  

• Define and evolve the company's creative marketing approach, ensuring the brand is distinctive, consistent, relevant, and compelling across global markets. 

• Produce creative output (design, copy, visual assets); strong execution skills and comfort rolling up your sleeves are essential. 

• Set a high creative bar for campaigns, web, content, social media, events, and brand experiences. 

• Develop bold creative concepts that differentiate the organization in a competitive B2B SaaS market. 

• Translate complex products, customer challenges, and market trends into clear, captivating content that resonate with enterprise audiences. 

• Identify, select, and onboard external creative agency partner(s) to support production capacity as needed, and manage those relationships day-to-day. 

• Protect brand consistency while actively finding opportunities to evolve, modernize, and strengthen the brand's presence 

• Lead the creative development of integrated global marketing campaigns across digital, social, content, email, web, paid media, events, and field activity. 

• Create and oversee compelling content formats, including thought leadership, video, customer stories, campaign assets, executive content, and social-first creative. 

• Partner with Product Marketing, and Revenue Marketing teams to ensure creative work supports pipeline generation, account engagement, and commercial priorities. 

• Champion the use of AI-enabled tools and workflows to accelerate content creation, improve campaign personalization, increase creative output, and enhance team efficiency. 

• Establish clear standards for responsible, high-quality use of AI in content, creative development, and marketing production. 

• Partner with Field and Event Marketing to create standout experiences for customer events, industry conferences, executive engagements, and flagship company moments. 

• Develop creative event concepts, messaging, environments, activations, and content that drive meaningful audience engagement and commercial outcomes. 

Candidate Requirements & Qualifications  

• 10+ years of creative marketing, brand, content, creative direction, or integrated campaign experience, ideally within B2B SaaS, technology, or another complex enterprise environment. 

• Experience operating in a high-growth, private-equity-backed, or similarly fast-paced and commercially demanding business. 

• A strong portfolio demonstrating the ability to create distinctive brand platforms, integrated campaigns, social content, and high-impact event or experiential work. 

• Proven experience translating complex or technical products into engaging, accessible, and commercially effective creative marketing. 

• Demonstrated ability to take smart creative risks and challenge conventional B2B marketing approaches. 

• Strong experience using, or leading the adoption of, AI tools to improve content development, campaign production, personalization, or creative operations. 

• Deep understanding of social media strategy, content formats, audience engagement, and digital campaign development. 

• Experience leading creative teams, agencies, freelancers, and cross-functional stakeholders. 

• Strong commercial orientation, with the ability to connect creative investment to awareness, engagement, pipeline, and business outcomes. 

• Exceptional storytelling, communication, presentation, and stakeholder-management skills.

What Success Looks Like  

• Create a clear, more distinctive, and more compelling global brand presence. 

• Creative campaigns and social media are producing stronger audience engagement, brand awareness, and commercial relevance. 

• AI content is being produced at quality and pace with high engagement

• Flagship events and customer experiences are visibly more memorable, differentiated, and effective 

• Marketing teams have a clear creative strategy, stronger brand standards, and an efficient operating model for producing high-quality work. 

• The brand is increasingly recognized as innovative, credible, and relevant by target customers, partners, and employees. 

• Creative marketing is viewed internally as a strategic contributor to demand generation, customer engagement, and company growth. 

 

Energy Exemplar is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We welcome applications from people of all backgrounds, experiences, identities, and abilities. Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.

Energy Exemplar respects your privacy and is committed to protecting the personal data you share during the recruitment process. This Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with us.