Expert Integration Architect

Role Description

The Expert Integration Architect is responsible for leading end-to-end solution design and technical implementation of Acxiom solutions for data & identity clients. The role requires the ability to effectively influence, collaborate, and quickly adapt to change within a fast-paced organization and global team.

• Leads design & implementation of data & identity solutions for clients, across online and offline ecosystems.
• Understands client requirements & effectively translates requirements into Data, Identity and Media Tagging specifications.
• Leads all technical communication with the client and provides technical oversight across all phases of the implementation.
• Provides client consulting for proposed changes, process improvements, issues or research of client data inquiries.
• Leads discussion regarding web networking, specifically DNS and CNAMEs.
• Coordinates technical aspects of changes, issues and research in a self-directed manner.
• Leads Website Auditing considering data layer for creating the tag management solution design.
• Designs quality assurance procedures for on-going monitoring and operations of identity/tag-management solutions.
• Ensures a seamless transition from requirements through design, development, testing, & publishing of tags for data & identity solutions.
• Leads data integration activities for 3rd party Ad tech solutions (DMP, DSP, Ad Server, Fraud & Verification, OFA, Tag & Consent Management) as well as 1st party data sources & systems (websites, cross-device Identity, digital key ring, CRM, demand-gen dashboard, analytics etc.).
• Diagnoses and helps troubleshoot (Debug, test and QA) any data discrepancy or performance issues in collaboration with Platform owners.

Qualifications

• A minimum of 5+ years digital marketing experience and/or IT roles managing e-commerce or digital marketing technology solutions.
• A minimum of 5+ years with database marketing, direct marketing or interactive marketing environments.
• A minimum of 5+ years of solution architect roles.
• A minimum of 5+ years working in an external client-facing environment.
• Dynamic, self-motivated, with an eagerness to learn about new technologies and a passion for digital and CRM marketing.
• Understanding of overall marketing mix and how digital customer journeys fit into that mix.
• Strong leadership and presentation skills.
• Proven track record building rapport, developing influence within, and delivering results from external vendors.
• Expertise in Ad-Server technologies (like Google Campaign Manager, FlashTalking, etc.), Tag Management solutions (like Tealium, etc.) and Analytics solutions like (Adobe Analytics, Google Analytics, etc.).
• Bachelor’s degree.
• Proven track record of working with Online IT and CRM IT.
• Positive, proactive and able to exercise sound judgment.
• High degree of motivation, flexibility, and creativity.
• Previous vendor/agency management experience.
• Ability to influence others and execute in a collaborative and customer-centric manner.

Requirements

• Consultative approach to web analytics/digital marketing tagging implementation, making recommendations to the client to deliver increased value of web analytics/digital marketing initiative.
• Expertise with multiple analytic platforms (Adobe Analytics and Google).
• Experience with deployment and implementation via Tag Management systems (Tealium, etc.).
• Experience with Adserver integrations.
• Mobile and Mobile/platform apps - iOS, Android, Blackberry and emerging web technologies.
• Data Management - DMPs, Attribution, Segmentation.

Supervisory Responsibilities

This position does not have direct reports but may mentor less experienced associates in the role.

Primary Location City/State

Homebased - Conway, Arkansas

Additional Locations

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.