Go-to-Market Strategy Lead- Automotive & Industrial Equipment

Role Description & Responsibilities:

The Go-to-Market Strategy Lead-Automotive & Industrial Equipment will deliver the strategy and growth plan for two of 3DS's most dynamic industries in North America. That means working with Sales leadership to define financial targets, building the go-to-market plans to hit them, and adapting in real time as the market shifts — from the 3–5 year vision down to specific account-level plays.

Your territory spans the full ecosystem: global OEMs, their tiered supplier base, and the startups reshaping electrification, autonomy, and advanced manufacturing — plus the Industrial Equipment leaders building everything from agricultural and construction machinery to factory automation. You'll partner with Sales, Marketing, Market Intelligence, and Finance to turn market signals into pipeline, and pipeline into revenue.

If you like to think strategically and get into the details — building a market thesis on Monday and pressure-testing it against account data on Friday — this is your seat at the table. It's also a launchpad: past Industry Business Planners have moved into Sales Leadership, Marketing, Business Development, and Product Management roles across 3DS. We invest in growth here.
Enterprise software experience is welcome but not required. We can teach the portfolio. We can't teach curiosity, judgment, or hustle.

• Build the GTM plan. Define annual and 3–5 year growth strategies across direct enterprise, mid-market, and partner-led channels.
• Read the market. Translate macro trends — EV transition, AI in engineering, supply chain reshoring, the NVIDIA ecosystem — into specific opportunities for our portfolio.
• Track the competition. Monitor competitor moves and market positioning, then bring fresh recommendations to Sales leadership before they ask.
• Equip the field. Make sure sellers and partners have the materials, training, and air cover they need to win, including targeted marketing campaigns you'll help shape.
• Measure and pivot. Own the metrics for whether the strategy is working, and call the audibles when it isn't.
• Bring the customer voice in. Synthesize account feedback into the next version of the plan.
   

Qualifications:

• Bachelor's degree in a related field (business, engineering, economics, or similar)
• MBA a plus, not required
• A strategic operator who can move from "where's this industry going in 5 years" to "what's the play at this account next quarter" — and back.
• A builder, not a facilitator. You turn ideas into plans and plans into results.
• A communicator who can land the same message with a CFO, an engineer, a sales rep, and a CEO in the same week.
• Analytically sharp. Excel doesn't intimidate you. You know what data you need, where to find it, and what story it tells.
• Industry-aware. Background in Automotive or Industrial Equipment is a strong plus — you've seen how these industries make decisions and what matters to them.
• B2B-fluent. You understand enterprise sales cycles and the unglamorous work of moving complex deals forward.
• A networker who knows how to make things happen through influence in a matrixed organization, not just authority.