Digital Product Manager (Calhoun, Georgia, United States, 30701)

Role Overview The Digital Product Manager is a first‑level manager who leads digital performance marketing initiatives focused on the Xchange B2B application, driving customer satisfaction and adoption. This role is responsible for developing and executing digital campaigns that increase visibility, engagement, and conversion performance while creating marketing content, training events, and working directly with the sales team and customers. Responsibilities Develop and implement comprehensive Xchange B2B application adoption and development strategies aligned with company objectives. Lead VOC collection efforts and coordinate with development teams to prioritize application enhancements. Create and execute application promotional items and training content targeted to key stakeholders. Oversee adoption campaigns, including awareness, consideration, conversion, and re‑targeting initiatives. Optimize development budgets, bidding strategies, and forecasting to maximize return on investment. Monitor and improve KPIs and overall performance metrics. Analyze performance data and adjust strategies to optimize results. Stay current on industry trends, including AI‑driven order management optimization practices. Develop defined processes and tools for ROI measurement, application adoption, and performance tracking. Collaborate with cross‑functional teams including Marketing, Sales, and IT to ensure all stakeholder needs are met and drive customer success. Perform other duties as needed. Qualifications Bachelor’s degree in a related field or equivalent education and/or experience. 6–8 years of relevant digital marketing, sales, or customer service experience or equivalent education and/or experience. 1–3 years of management experience. Desired Skills Strong sense of ownership with a high energy approach to promoting applications and concepts across a broad range of stakeholders (customer, sales, marketing, and customer service). Specialized depth and/or breadth of expertise in digital performance marketing, including prior experience with B2B portal management. Focus on and responsibility for the team’s productivity and collective impact. Strong analytical skills and the ability to translate data into actionable insights. Excellent communication, problem‑solving, and organizational skills. Able to multitask, prioritize, delegate, and manage time effectively. High level of integrity and discretion in handling sensitive and confidential data. Proficient using Microsoft Office Suite products and digital marketing analytics tools. Benefits Primarily in‑office team with flexibility to balance personal and professional time. Hybrid work environment allowing flexible schedules. Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant. #J-18808-Ljbffr Mohawk Industries