Director, Product Marketing
Aptean
Overview Director, Product Marketing - Food & Beverage ERP Alpharetta, GA (Onsite) Are you ready for what's next, now? We're looking for a Director, Product Marketing for our office in Alpharetta, GA. The position is full-time. You'll join a fast-paced, collaborative marketing team with a mandate to enable sales and shape how we go to market across a global portfolio of industry-specific solutions. About the Role Our Global Marketing team is looking for a Director, Product Marketing to lead and elevate our product marketing function. This is a critical role - the product marketing team sits closest to Sales, and the person in this seat plays a direct role in driving revenue. You will be the connective tissue between product, sales, and the market. With a portfolio spanning multiple verticals, geographies, and go-to-market motions, you will need to cut through complexity and translate it into messaging that is clear, compelling, and impossible to misunderstand. If you can explain what we do to a seventh-grade history teacher and have them get it - you're our kind of marketer. You will also:
- Own positioning, messaging, and go-to-market strategy across Aptean's portfolio of industry-specific solutions
- Build and maintain a deep understanding of the competitive landscape, market dynamics, and customer needs across our key verticals
- Enable Sales proactively - get ahead of their needs, equip them with tools and insights, and build a relationship of trust and forward momentum
- Drive thought leadership by representing Aptean at events, conferences, and in written content as an industry voice
- Partner closely with Product Management to ensure roadmap and positioning are aligned with real market demand
- Lead, coach, and develop a team of product marketers across regions
- An experienced B2B marketing professional with a background in product marketing, strategic marketing, or a closely adjacent field - ideally in SaaS or enterprise software
- A strong communicator and storyteller who can distill complex, multi-product portfolios into sharp, simple messages that resonate with buyers
- Skilled in competitive research, market analysis, and translating insights into differentiated positioning
- Comfortable and confident speaking publicly - on stage at industry events, in customer conversations, and as a contributor to thought leadership content
- A relationship-builder and trusted partner to Sales, Strategy, Product teams that works alongside them with a consultative approach.
- Highly organized and able to manage multiple priorities, timelines, and stakeholders without losing focus
- Experience in technology marketing across adjacent industries such as supply chain, manufacturing, distribution, or enterprise software
- A track record of building teams where former direct reports would follow you to the next opportunity
- Experience representing a brand on stage or in media as a credible industry voice
- Familiarity with GTM tools, marketing analytics, and funnel-based performance measurement
Vacancy posted 6 hours ago
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