Senior Product Marketing Manager

About CData Software, Inc. At CData, we believe data should work About CData Software, Inc. At CData, we believe data should work for people—and that starts with the team building the technology behind it. In a world where data is increasingly complex and distributed, we’re helping organizations bring clarity and connection through real-time data integration. Our products make it easier to access and work with data anywhere, empowering teams to focus on innovation instead of infrastructure. More than 10,000 organizations worldwide rely on CData to power their most important business decisions. Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity. Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries. Our AI Promise As we look ahead, AI has become a central pillar of what we do. CData is evolving to be AI-native: we’re embedding advanced AI tools into our platform, including semantic layers that let the business side and technical side speak the same language, AI connectivity that enables real-time access to data from across your enterprise, and user-friendly, governed ways for teams to ask and act on business questions with conversational tools and intelligent agents. If you want to work somewhere where your engineering, data, or product work directly enables organizations to turn ambiguous, siloed data into trusted intelligence—and where AI is not just hype, but deeply woven into our mission—CData is the place for you. About The Role The Senior Product Marketing Manager is responsible for defining and driving the go-to-market strategy for CData’s Data Integration Products. This role works in close partnership with Product Management, Sales, Marketing, and Customer Success to ensure products are clearly positioned, effectively launched, and adopted in the market. You will own product positioning, messaging, launch strategy, and enablement for the data integration products. You will translate technical capabilities into customer value, ensuring our teams are equipped to win in competitive markets. This is a highly visible, cross-functional role that directly supports revenue growth, pipeline, and product success. What You'll Do Own positioning, messaging, and value proposition for the product across core customer segments and use cases. Develop and maintain a deep understanding of customers, buying journeys, and technical use cases. Partner with Product Management to align roadmap, releases, and market needs. Monitor competitive landscape, market trends, and customer feedback to inform strategy and differentiation. Lead go-to-market planning and execution for launches, including messaging, targeting, channels, and success metrics. Translate roadmap updates into external announcements and campaigns. Partner with Sales to support pipeline generation, deal support, and competitive positioning. Create and maintain high-impact sales enablement materials. Enable sales teams to confidently articulate product value, differentiation, and technical advantages. Develop product-led content and support thought leadership related to data integration, analytics, and product specific use cases in partnership with Marketing. Define and track key metrics related to product adoption, pipeline contribution, launch success, and messaging effectiveness. Use data and feedback to continuously refine positioning, GTM strategy, and enablement. Qualifications 5-8+ years of experience in Product Marketing, ideally in B2B SaaS, data, cloud, infrastructure, or developer-focused products. 3-5 years of experience in data integration/connectivity Proven experience owning positioning, launches, and sales enablement for a technical product. Strong ability to translate complex technical concepts into clear, compelling customer value. Excellent written, verbal, and presentation skills. Highly collaborative and comfortable working cross-functionally with Product, Sales, Engineering, and Marketing. Self-directed, organized, and comfortable operating in a fast-moving environment. Experience supporting enterprise or mid-market B2B sales is preferred. Experience working closely with Product Management and Engineering teams is preferred. Travel Required: Potential travel to NC headquarters, customer events, etc. on an as needed basis for work purposes may be necessary. This role has been identified as having possible access to customer sensitive data. You are required to review, acknowledge, and abide by the company's security policies. #J-18808-Ljbffr