Growth Marketing Lead Embedded Commerce & Partnerships

Order.co is the System of Action for the Office of the CFO, transforming the way businesses purchase and pay into an intuitive, B2C-like shopping experience. Order.co leverages embedded AI agents and embedded financial products to reinvent the way businesses connect with their vendors. End users enjoy a seamless, zero-training buying experience, while finance and procurement leaders gain a single platform to orchestrate how the business “should operate”. The result is an all-in-one solution that serves as a gravitational pull for spend and data, automating and eliminating procurement and finance workflows from requisition to reconciliation along the way. Order.co is on the cutting edge of B2B Agentic Commerce, poised to be the market leader in creating a more predictive, prescriptive, and personalized experience for users. Founded in 2016 and headquartered in New York City, Order.co oversees nearly half a billion in annualized spend across hundreds of customers like WeWork, SoulCycle, Lume, and [solidcore] . Order.co has raised $75M in funding from industry-leading investors like MIT, Stage 2 Capital, Rally Ventures, 645 Ventures, and more. Order.co has been proudly named a 50 to Watch by Spend Matters and a Best Place to Work by BuiltIn and Inc. Magazine. Role Overview We are seeking an entrepreneurial Ecommerce Growth Marketing Manager to own and scale growth initiatives for our growing channel partners across digital acquisition, partner marketing, marketplace adoption, lifecycle engagement, and revenue optimization. This role sits at the intersection of ecommerce, SaaS, marketplace strategy, embedded commerce, and demand generation. You’ll work closely with Partners, Forward engineering, Product, and Leadership to drive measurable business growth through conversion optimization, ecosystem growth, and customer engagement programs. This is the first role of its kind at Order.co, making it an ideal opportunity for someone who thrives in ambiguity, enjoys building from zero to one, and brings a highly proactive “figure it out” mentality. We are looking for a self-starter who can both think strategically and execute independently in a fast-moving startup environment. The ideal candidate is analytical, creative, highly execution-oriented, and excited to help build the future of embedded B2B commerce infrastructure. What You’ll Do Embedded Commerce & Marketplace Growth Partner with Vertical Saas, GPOs, and Other software ecosystems that bring Order.co into their platform as a revenue generating service for their members. Drive adoption and engagement across our Embedded Agentic Commerce platform and marketplace ecosystems Own consultative testing strategies and roadmap for partners to increase activation, monetization, and retention of their Embedded Agentic Commerce products. Create scalable partner enablement and co-marketing programs that increase transaction volume, purchasing activity, and customer retention Own delivery of e-commerce best practices & marketing automation for our customers Partner closely with Product and Partnerships teams to improve onboarding, activation, monetization, and expansion Help define and scale the go-to-market motion for embedded commerce partnerships Analytics & Optimization Own marketing KPIs for customers including activation funnel reporting, ecommerce metrics, and revenue growth Use customer and behavioral data to improve segmentation, engagement, and personalization strategies Create data driven hypotheses and tests for statistical significance Content & Ecosystem Marketing Collaborate on enablement content for customer ecosystems, team training, SPIFF rollout and customer storie Help position Order.co as a leader in embedded commerce, procurement-enabled ecommerce, and marketplace infrastructur e What We’re Looking For 5+ years of experience in growth marketing, ecommerce marketing, demand generation, performance marketing, or digital growth Experience scaling digital acquisition programs in B2B SaaS, ecommerce, fintech, marketplace, payments, or embedded commerce environments Strong understanding of ecommerce funnels, lifecycle marketing, and conversion optimization Highly entrepreneurial mindset with the ability to operate independently and build new processes from scratch Comfortable navigating ambiguity and solving problems without extensive structure or direction Hands-on experience with tools such as HubSpot, Ecommerce analytical tools, & product data. Strong analytical mindset with comfort using data to make decisions and prioritize investments Excellent communication and cross-functional collaboration skill s Bonus Points Agency or consulting experience helping companies improve ecommerce growth metrics, conversion rates, customer acquisition, or monetization Experience working with marketplaces, embedded commerce, procurement, or B2B ecommerce platforms Familiarity with ecosystem, affiliate, channel, or partner marketing motions Experience marketing to multi-location businesses, franchises, education, hospitality, healthcare, or field service industries SQL, BI, or advanced analytics experience Startup or high-growth company experience Why Join Order.co Opportunity to help define and build a brand-new growth function within a rapidly scaling company Direct ownership over one of the company’s most strategic and fastest-growing platform initiatives High visibility and meaningful impact on company growth and partner success Collaborative, entrepreneurial environment with significant autonomy and ownership Competitive compensation with meaningful upside and career growth opportunities What You'll Receive Competitive compensation including base salary, bonus, and equity Employer-sponsored 401(k) with match Comprehensive medical, dental, and vision coverage Flexible time off and hybrid work environment Opportunity to build and scale a critical function at a high-growth fintech company The anticipated annual salary range for this role is $175,000 OTE . Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills. #J-18808-Ljbffr