Technology Architect | Digital Marketing | Adobe Test and Target

Job Title: Principal MarTech Solution Architect
Work Location: ConcordCA94520
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Contract duration: 6
Target Start Date: 10 Aug 2026
Does this position require Visa independent candidates only? Yes
**hybrid work set**Client office**

Job Details:

Must Have Skills
Adobe analytics, Martech, Prism Analytics, Data layer standardization & Architecture, Tag Management & Third-Party Integrations, Adobe Launch (TAGS), Adobe Target, Data Governance, Digital Marketing.

Nice to Have Skills: Snowflake, Databricks

Job Description
Experience
12+ Years

Job Summary
We are seeking an experienced Principal MarTech Solution Architect to lead the design, implementation, and governance of enterprise marketing technology solutions. The ideal candidate will have expertise in Customer Data Platforms (CDP), Digital Analytics, Tag Management, Customer 360, Marketing Automation, and Privacy & Consent Management. The role focuses on delivering scalable, data-driven customer engagement solutions while ensuring compliance, data quality, and business value.

Key Responsibilities

MarTech Architecture & Strategy:
Define and drive enterprise MarTech architecture and roadmap.
Design customer data collection, identity resolution, and audience activation frameworks.
Lead Customer 360 and omnichannel customer engagement initiatives.
Collaborate with marketing, analytics, product, and engineering teams to align technology with business goals.

Tag Management & Analytics:
Architect and manage enterprise tagging solutions using Adobe Launch, Adobe DTM, GTM, or similar platforms.
Establish data layer standards, event tracking frameworks, and governance processes.
Lead analytics implementations and platform migrations.
Ensure data accuracy through monitoring, auditing, and quality controls.

Customer Data Platform & Activation:
Design and implement CDP solutions for customer profile unification and audience segmentation.
Integrate behavioral, transactional, CRM, and offline data into unified customer views.
Enable audience activation across marketing and personalization platforms.
Develop real-time and batch data integration strategies.

Personalization & Marketing Automation:
Implement and optimize Salesforce Marketing Cloud, Adobe Target, and personalization platforms.
Design customer journeys, audience activation workflows, and A/B testing strategies.
Support AI-driven segmentation and Next Best Action initiatives to improve customer engagement.

Privacy, Governance & Compliance:
Design privacy-first marketing technology solutions.
Implement consent management frameworks using OneTrust or similar platforms.
Ensure compliance with GDPR, CCPA/CPRA, and enterprise data governance standards.
Establish governance processes for customer data, tagging, and analytics platforms.

Required Skills:
Adobe Analytics, Adobe Launch (DTM), Adobe Target
Customer Data Platforms (Treasure Data CDP, Adobe Experience Platform, or similar)
Salesforce Marketing Cloud & Personalization
OneTrust Consent Management
Tag Management and Server-Side Tracking
AWS S3, AWS Lambda, REST APIs
Tableau, Power BI
JavaScript, Python, SQL
Data Governance, Data Privacy, and Customer Data Management

Preferred Qualifications
Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.
Master's degree (MBA/MIS) preferred.
Experience delivering large-scale enterprise digital marketing ecosystems.
Strong stakeholder management and technical leadership skills.
Exposure to AI-powered marketing, analytics, and customer engagement solutions.

Ideal Candidate Profile"
A seasoned MarTech leader with strong expertise in digital analytics, CDP architecture, data governance, privacy compliance, and marketing technology platforms. The candidate should have a proven track record of leading enterprise-scale implementations, customer data initiatives, and analytics-driven business transformation programs.

Minimum years of experience
>10 years

Certifications Needed :No

Top 3 responsibilities you would expect the Subcon to shoulder and execute
Define and drive enterprise MarTech architecture and roadmap.
Design customer data collection, identity resolution, and audience activation frameworks.

Interview Process (Is face to face required?)
No

Any additional information you would like to share about the project specs/ nature of work

Project Code: Child Code for Data Management Allocatio