AI Content Strategist (Remote)

Job Description

Multimedia Solutions is seeking a forward-thinking AI Content Strategist to help shape the next generation of digital experiences.

As artificial intelligence transforms how people search for information and interact with websites, we are reimagining traditional content strategies to support a future where conversational AI becomes a primary interface for digital engagement.

We are looking for a strategic, technically curious content professional who understands how to optimize content for traditional search engines, AI-powered answer engines, and emerging conversational interfaces.

This role goes beyond traditional SEO and content development. The ideal candidate will help clients transform their websites from collections of static pages into intelligent, AI-powered experiences that dynamically deliver relevant content, multimedia, interactive tools, and personalized recommendations based on user intent.

Working collaboratively with our digital marketing strategists, UX designers, and developers, this individual will play a critical role in developing content strategies that improve AI discoverability, enhance user engagement, and support measurable business outcomes.

Key Responsibilities

Conversational AI & User Intent Strategy

• Develop content strategies for AI-powered websites where visitors interact through natural-language questions rather than relying exclusively on traditional navigation.
• Research and map user intent, customer questions, and conversational journeys across different audiences, products, and services.
• Create conversational intent frameworks that connect user questions with relevant information, multimedia assets, interactive experiences, and conversion opportunities.
• Define content requirements and response guidelines for AI-driven website interfaces, including virtual assistants and conversational search experiences.
• Develop question libraries, conversational use cases, and response scenarios to support AI experience design and implementation.
• Collaborate with UX and development teams to ensure AI-generated responses are relevant, accurate, intuitive, and aligned with user expectations.

AI-Ready Content Architecture & Information Design

• Design content strategies that transform traditional webpage content into structured, modular, and reusable information.
• Develop content taxonomies, metadata frameworks, and content relationships that support AI retrieval and dynamic content presentation.
• Collaborate with technical teams to establish content requirements for AI knowledge bases, retrieval-augmented generation (RAG), and CMS integrations.
• Recommend structured data and Schema.org implementation opportunities that improve machine readability and content discoverability.
• Develop content models that support consistent delivery across traditional websites, AI-powered interfaces, and other digital channels.
• Work with CMS platforms to ensure content is organized, maintainable, scalable, and accessible to AI systems.

Multimedia & AI-Driven Experience Strategy

• Help define how AI-powered websites dynamically present content through a combination of text, imagery, video, interactive tools, and contextual calls to action.
• Develop multimedia content strategies that align specific user questions and intents with the most effective presentation formats.
• Collaborate with designers and developers to define content requirements for dynamic AI response components, including product comparisons, professional profiles, property listings, interactive maps, and calculators.
• Identify opportunities to enhance conversational responses with relevant videos, graphics, animations, and other visual content.
• Create content-to-experience mapping documents that connect user intent, supporting content, multimedia assets, and desired conversion actions.
• Support the development of conversational experience prototypes and AI-first website concepts.

Answer Engine Optimization (AEO)

• Develop comprehensive content strategies that support traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven discovery.
• Conduct content audits to evaluate existing website content for search visibility, AI accessibility, accuracy, structure, and conversational readiness.
• Research user search behavior, conversational queries, and emerging AI search trends to identify content opportunities.
• Develop strategies to improve brand visibility, authority, and citation potential across AI-powered platforms, including ChatGPT, Google AI Overviews, and Perplexity.
• Identify content gaps and recommend new content that addresses high-value customer questions and business objectives.
• Establish editorial guidelines and best practices for creating authoritative, structured, and AI-ready content.
• Collaborate with SEO and analytics specialists to measure content effectiveness across traditional and AI-powered discovery channels.

Content Development & Optimization

• Lead the planning, creation, optimization, and ongoing refinement of website content designed for both human audiences and AI systems.
• Develop clear, compelling, authoritative content that directly addresses user questions while supporting brand positioning and business objectives.
• Create structured content briefs, editorial guidelines, and recommendations for internal teams and client stakeholders.
• Optimize product and service descriptions, educational resources, FAQs, and other content for conversational retrieval and AI-generated responses.
• Collaborate with creative teams to identify and develop multimedia assets that support priority user journeys.
• Ensure consistency in brand voice, messaging, terminology, and content quality across traditional and AI-powered experiences.

AI Performance Analysis & Continuous Improvement

• Analyze AI search visibility, conversational engagement, and content performance to identify optimization opportunities.
• Evaluate questions submitted through AI-powered website interfaces to uncover unmet information needs and emerging customer interests.
• Develop recommendations for improving AI response quality, content completeness, and multimedia relevance.
• Collaborate with analytics teams to establish KPIs for AI visibility, conversational engagement, content effectiveness, and conversions.
• Participate in ongoing AI response testing to assess accuracy, relevance, consistency, and user experience.
• Translate performance insights into actionable content recommendations and ongoing optimization plans.

What Success Looks Like

The successful candidate will help Multimedia Solutions establish and scale a differentiated AI content strategy practice.

Success in this role will include:

• Developing innovative content strategies that improve client visibility across traditional and AI-powered search platforms.
• Creating structured, AI-ready content frameworks that support intelligent website experiences.
• Helping clients transition from traditional page-based content strategies to conversational, intent-driven experiences.
• Defining compelling multimedia experiences that make AI-powered website interactions more useful, engaging, and actionable.
• Identifying opportunities to improve content effectiveness through conversational analytics and AI performance insights.
• Collaborating across strategy, design, development, and marketing teams to bring AI-first digital experiences to life.
• Contributing to the evolution of Multimedia Solutions' AI strategy, methodologies, service offerings, and thought leadership.

Required Qualifications

• 5+ years of experience in digital content strategy, SEO, content marketing, information architecture, or related disciplines.
• Strong understanding of SEO best practices, including search intent, content optimization, technical SEO fundamentals, and structured data.
• Demonstrated knowledge of emerging AI search technologies, including AEO, GEO, and generative AI platforms.
• Experience developing content strategies for complex, content-rich websites.
• Ability to translate business objectives and audience needs into actionable content strategies and user experiences.
• Experience conducting content audits, developing content taxonomies, and creating structured content recommendations.
• Familiarity with content management systems such as Umbraco, SItecore or comparable enterprise CMS platforms.
• Strong understanding of user experience principles, information architecture, and customer journey mapping.
• Excellent writing, editing, research, analytical, and presentation skills.
• Ability to collaborate effectively with designers, developers, marketers, and client stakeholders.
• Strong organizational skills and the ability to manage multiple client engagements and competing priorities.
• Intellectual curiosity and enthusiasm for exploring emerging AI technologies and their impact on digital experiences.

ABOUT MULTIMEDIA SOLUTIONS CORP.

Founded in 1992, Multimedia Solutions is a digital consultancy that helps organizations transform how they connect with their audiences. We combine strategy, design, technology, digital marketing and AI to create intelligent digital experiences that drive engagement, strengthen brands and deliver measurable results. Our Purpose: to create solutions that transform the way people communicate.