Leasing & Marketing Coordinator

Job Title

Leasing and Marketing Coordinator

Job Description

The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day.

The Leasing and Marketing Coordinator supports the success of The Michaels Organization's Leasing and Marketing team by maintaining digital presence, executing campaigns, and providing direct support to onsite teams to strengthen brand visibility and drive occupancy.

This position assists with developing and implementing property-specific marketing and leasing strategies, ensuring consistent branding and messaging across the (Affordable, Student/Market-Rate, Military) portfolio. The coordinator collaborates across key departments (operations, management, development, investment, etc.) and vendors to enhance the resident experience and achieve leasing goals.

Responsibilities

1. Assist in developing and implementing annual marketing and leasing plans that align with organizational goals and increase occupancy.

2. Create branded marketing materials including emails, flyers, social media graphics, signage, and other promotional content for communities.

3. Maintain consistent brand messaging across all digital and print materials.

4. Maintain and update community listings across all digital platforms, including Google Business Profiles, property websites, and Internet Listing Services.

5. Ensure each community's online presence is active, optimized, and aligned with current campaigns.

6. Manage and update community social media accounts to reflect community culture and leasing initiatives.

7. Monitor, respond to, and escalate resident and prospect reviews through Online Reputation Management platforms.

8. Support reputation improvement efforts by collaborating with onsite teams to address feedback and highlight positive resident experiences.

9. Conduct and maintain quarterly market surveys to track competitive pricing, concessions, and local trends.

10. Analyze traffic, conversion rates, and marketing performance metrics to identify opportunities for improvement.

11. Partner with Revenue Management to identify traffic and leasing opportunities.

12. Coordinate and launch digital, print, and outreach campaigns to generate qualified leads and boost occupancy.

13. Support and help organize onsite resident and outreach events - managing logistics, marketing materials, and post-event recaps.

14. Maintain content calendars and ensure timely posting of campaigns and community updates.

15. Partner closely with operations and management teams to align marketing strategies with leasing performance goals.

16. Be proactive in identifying low occupancy challenges and recommending solutions.

17. Provide support and training for onsite teams in marketing tools and PropTech platforms.

18. Maintain familiarity with the team's tech stack, including digital marketing platforms, analytics dashboards, and communication systems.

19. Monitor marketing budgets to ensure cost-effectiveness and accurate tracking of campaign expenses.

20. Support setup, training, and optimization of new digital tools and AI-driven solutions.

Qualifications

Required Experience:

1. 1+ years of experience in leasing, marketing, or related fields (property management experience preferred).

2. Familiarity with digital marketing platforms (Google Ads, ILS, social media, etc.).

3. Understanding of SEO, analytics, and paid media strategy.

Required Education/Training:

1. High School Diploma or GED required; Associate or Bachelor's Degree in Advertising, Marketing, Communications, or related field preferred.

Required Skills and Abilities:

1. Ability to work both independently and collaboratively across departments.

2. Excellent verbal and written communication skills.

3. Strong organizational and time management abilities with the capacity to meet deadlines.

4. Knowledge of Microsoft Office Suite (PowerPoint, Excel, Publisher) and comfort with digital tools and CRM systems.

5. Creative eye for layout, content, and branding consistency.

6. Analytical mindset for interpreting campaign results and market data.

7. Strong interpersonal skills and professionalism when interacting with residents, vendors, and teammates.

Working Conditions:

1. Must be able to work 35 hours per week, including some evenings or weekends for resident or outreach events.

2. Must be able to work indoors and outdoors as needed.

3. Ability to travel periodically for community visits, events, or training.

Salary Range

$30.00 to $33.00 Per Hour