Growth Marketer

Company Description DSALTA is an AI-powered compliance platform trusted by forward-thinking organizations worldwide. Thanks to our proprietary AI Auditing technology, our Compliance Management solution offers the fastest compliance certifications in the market. We have 37+ paying customers and are building the Growth engine that takes us to the next stage. Role Description This is our Founding Growth Marketer — the first senior, dedicated Growth hire, reporting directly to the CEO. Youll own the Growth function from a near-blank page: strategy, execution, and the numbers. We have marketing interns youll direct for leverage, but youre the one building the machine and accountable for what it produces. Your job in one line: turn DSALTA from a great product people find by accident into the compliance brand startup founders recognize and trust. You'll be measured on pipeline — qualified accounts — not MQLs, impressions, or other vanity metrics. If owning an aggressive number excites you more than it scares you, read on. What You'll Do Own the number. Set qualified-account and pipeline targets with the CEO and hit them. You live in pipeline, not vanity dashboards Run our content engine: opinionated, useful content on compliance — blog posts, LinkedIn threads, comparison pages, teardowns of "SOC 2 theater," data-driven reports, white papers, newsletters Own our entire inbound engine — you're the DRI for SEO and GEO Own organic discovery end to end so buyers find DSALTA the moment they start searching Google — and the moment they ask an AI which compliance platform to use Own our digital voice across LinkedIn, X, YouTube and beyond. Ghostwrite and amplify the co-founders' voice while building your own Show up in person. Attend SF-based startup events, meetups, and founder gatherings — sometimes alongside the CEO, sometimes solo as the face of DSALTA. Turn rooms into pipeline Build relationships across the startup ecosystem and auditor/partner network — accelerator communities, vendor lists, founder Slacks and Discords Ship free tools and lead magnets that capture intent — SOC 2 readiness assessments, policy template libraries, checklists that rank on search Run switcher and comparison plays that win founders frustrated with the incumbents Experiment relentlessly, track what works, kill what doesn’t, and double down fast Direct our marketing interns and get real leverage out of them Collaborate cross-functionally — attend pipeline reviews, outbound sprints, and win/loss analysis. Wear multiple hats as needed Must Have Qualifications Founding DNA. Youve been the first (or one of the first) marketer at an early-stage startup, built awareness from scratch, and helped grow the company. This is the single most important thing we're looking for — tell us the story and the numbers KPI-driven and allergic to vanity metrics. You think in qualified accounts and pipeline, not MQLs. Youd rather own a hard number than hide behind impressions Must GSD. Creative, resourceful, and willing to do whatever it takes to hit target 2–4 years in a Growth/Marketing role, ideally at a SaaS or early-stage startup Based in the San Francisco Bay Area and comfortable representing DSALTA in person at events and meetups A strong writer and natural communicator — persuasive, clear, and confident across written and verbal channels Thrive in ambiguity and love solving messy problems with smart, scrappy solutions Data-driven and metrics-oriented, but also creative and experimental Proactive, self-motivated, organized, and reliable with follow-through Strong interest in startups, AI, and growth Preferred Qualifications Experience in risk/compliance/security Prior experience working directly with startup founders or in early-stage teams Familiarity with research and outreach tools like Apollo or Clay Basic design chops (Figma, Canva) and comfort with light video editing What We Offer Opportunity to be the Founding Growth Marketer and shape the Growth function from the ground up Work directly with the co-founders daily Healthy base + performance bonus, calibrated to experience — plus meaningful equity as one of our earliest employees A real in-person presence in the SF startup scene A chance to shape a product, a category voice, and a team from the ground up How to Apply *DSALTA is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building a diverse team.* #J-18808-Ljbffr