Marketing Manager

The Marketing Manager is responsible for supporting marketing, merchandising, and product development initiatives by executing projects related to existing products, new product launches, and promotional programs. This role analyzes product and sales data, coordinates product development timelines, and assists with pricing, placement, and promotional activities. The ideal candidate is a proactive, detail-oriented professional with strong analytical, organizational, and communication skills who can effectively manage multiple projects, collaborate across teams, and thrive in a fast-paced environment. Responsibilities Develop product positioning and messaging that differentiates our products in the market Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products Manage and establish innovation and new-product pipelines to maintain competitive advantage across all key categories. Design and develop products on behalf of our customers with unique features Plan the launch of new products and releases to manage the cross-functional implementation of the plan; conduct product life cycle management including product launch and rationalization Coordinate large projects with large teams. Manage different people and personalities to come together and accomplish a common goal Be the expert on your category, your customer, how they buy, and their buying criteria; be the expert on your competition Analyze data and make confident key decisions that affect the business and categories Develop the strategy and manage the marketing programs that drive demand for your products Understand pricing strategies; analyze cost and pricing to create profitable programs Strong public speaking abilities to present new ideas, product knowledge, creative programs, and important reports Ownership of the in-store programs including optimizing product offerings, product displays, plan-o-gram designs, and merchandising elements - all data-driven (consumer, financial, competitive, etc…) Minimum Qualifications Proven experience as a Product Marketing Manager, Brand Manager, or similar role Computer skills and proficiency in Excel, PowerPoint, and Word Experience in market analysis and market intelligence Familiar with product marketing tactics (integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, WebTrends) Creativity Analytical mind and strong quantitative skills Bachelor’s degree in marketing or business-related field preferred Physical Demands and Work Environment Primarily an office-based role requiring prolonged periods of sitting and computer use. Frequent use of hands and fingers for keyboarding, data entry, and operation of standard office equipment, with regular visual focus on detailed information. The role requires consistent verbal and written communication with internal and external stakeholders via phone, email, and virtual meetings. Occasional standing, walking, and lifting of office materials up to 15 pounds may be required. Occasional travel to company facilities, customer sites, or meetings may be necessary based on business needs. Equal Opportunity Employer. This employer is committed to equal employment opportunity and complies with applicable laws ensuring fair treatment for all applicants and employees. #J-18808-Ljbffr M-D Building Products Inc