Director, Marketing & Offer Analytics

Close Inclusive Collection Job Postings Notification \"Our leaders have always encouraged us to try new approaches and learn by experimentation. The biggest learning through this was that persistence and calculated risks, pay off.\" Hyatt Hotels Corporation seeks an enthusiastic Director to join our Global Commercial Analytics team. In this role, you will be collaborating closely with the broader Commercial Services team, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: Annual allotment of free hotel stays at Hyatt hotels globally Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption Paid Time Off, Medical, Dental, Vision, 401K with company match Who You Are As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally. The Role The Director of Marketing & Offer Analytics sets the strategy and operating model for integrated measurement across marketing, offers, and guest journeys. This leader establishes shared KPI hierarchies, measurement frameworks, taxonomies, and standards that connect campaign activation, conversion, offer production, incrementality, and guest engagement to broader Commercial outcomes. Leading a cross-functional insights track within Commercial Analytics, the Director aligns resources across analytics, marketing, loyalty, revenue management, brand, and technology partners, translating complex performance results into clear recommendations for senior leaders. In this role, you will be accountable for: Developing the enterprise strategy and governance model for marketing and offer measurement. Define the KPI hierarchy, taxonomy, measurement standards, decision rights, and roadmap used to evaluate campaign, offer, channel, and guest-journey performance. Owning the integrated insights narrative for marketing and offer initiatives. Connect execution metrics and guest behavior to campaign and offer performance, then translate those findings into business outcomes such as bookings, revenue, penetration, enrollment, retention, and guest engagement. Leading experimentation and causal measurement strategy by selecting the appropriate approach for each business question and overseeing test design, control methods, and attribution. Guiding the measurement of offer economics, including forecasting, costing, production, and incremental impact. Partner with Finance, Loyalty, Revenue Management, and Marketing leaders to evaluate tradeoffs and recommend future offer design. Leading cross-functional planning and resource alignment for the Marketing & Offers insights track. Set priorities, clarify ownership, manage dependencies and expectations, and coordinate project managers, measurement experts, technical resources, domain specialists, and analysts against the highest-value work. Serving as a senior analytics thought partner in the Marketing and Commercial Analytics domains. Translate business questions into analytical priorities and performance insights into clear recommendations and actions. Building organizational capability and executive confidence in marketing and offer analytics. Coach analysts and cross-functional partners on measurement practices, communicate implications to senior audiences, and promote responsible use of automation and AI to improve speed, consistency, and analytical quality. Qualifications Experience Required: Bachelor’s degree with quantitative emphasis 8+ years of progressive experience in marketing analytics, offer design and performance, loyalty, marketing operations or related areas in cross-functional, collaborative roles. Demonstrated expertise in designing and governing measurement frameworks that use experimentation, incrementality, attribution, and forecasting to evaluate performance, explain business impact, and guide investment and strategic decisions. Experience leading work across a complex marketing and commercial ecosystem, with a strong understanding of loyalty programs, loyalty and rate-based promotions, customer journeys, lifecycle engagement, and revenue performance. Demonstrated thought leadership in evolving measurement methods, analytical frameworks, and operating practices. Experience applying AI and automation to improve analytical efficiency, accelerate insight generation, strengthen decision support, and increase the scalability and consistency of reporting and measurement. Strong executive communication and influence skills, including the ability to frame ambiguous questions, synthesize multiple sources into a clear point of view, and communicate implications, risks, and recommendations to senior leaders. Hands-on marketing operations experience in audience segmentation, targeting, and tagging and campaign hierarchy management to support robust reporting across multiple touchpoints. Familiarity with modern marketing technology stacks (including CDP, ESP, and Snowflake) and emerging AI tools. Demonstrated commitment to upholding data integrity, governance, and privacy policies. Experience Preferred: Master’s degree with a specialization in business analytics, marketing strategy, or similar a plus. Braze, CDP, and Adobe expertise preferred. The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. We welcome you: Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? We’d love to consider your unique experiences and how you could make Hyatt even better. The salary range for this position is $140,000- $170,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc. The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. #J-18808-Ljbffr Hyatt