Digital Marketing Coordinator

Digital Marketing Coordinator

The Digital Marketing Coordinator supports the execution and optimization of paid media campaigns across ULAC's DTC brand portfolio and Amazon storefronts. Reporting to the Director of Digital Marketing, this role owns the full campaign lifecycle — from setup and trafficking through daily monitoring, reporting, and creative coordination — across Google, Meta, TikTok, and Amazon Advertising. The role blends analytical rigor with creative sensibility, tracking key performance metrics while partnering with creative and CRM teams to keep campaigns on-brand and on-target. This position plays a direct role in driving ULAC's paid media revenue growth and new customer acquisition across its portfolio of globally recognized brands.

What You Will Do:

• Manage day-to-day campaign execution across digital marketing platforms supporting DTC sites, Amazon, and retail media; monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities.
• Manage product catalogs and feeds for dynamic product ads, and support audience creation, segmentation, retargeting, and prospecting in partnership with the CRM team.
• Track monthly spend and budget pacing across brands and channels, support invoice management and spend reconciliation with agency and platform partners, and maintain the paid media campaign calendar and organized vendor records.
• Coordinate creative asset requests and deployments with internal creative teams and agency partners, ensuring all units are on spec and on time; brief creative teams on high-performing, on-brand ad assets.
• Partner with the CRM team on audience strategy, and prepare presentation-ready recaps and performance summaries for the Director of Digital Marketing and senior leadership.
• Coordinate A/B tests across creative, copy, audiences, and landing pages; maintain testing calendars and document learnings to inform future optimization.
• Monitor platform updates and emerging ad formats across Google, Meta, TikTok, and Amazon Advertising, bringing relevant opportunities to the team.
• Support ULAC's affiliate marketing programs and co-op digital programs for wholesale partners such as Target and Walmart, coordinating calendars, assets, and reporting.
• Deepen platform expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Amazon Advertising through hands-on campaign management and ongoing platform training.
• Build fluency in attribution modeling, conversion tracking, and reporting tools such as GA4 and Looker Studio.
• Receive direct mentorship from the Director of Digital Marketing, with a clear path for growth within the digital marketing team.

Qualifications/Requirements:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• Strong analytical skills, with proficiency in Excel and Google Sheets.
• Solid grasp of core paid media metrics (ROAS, CPA, CAC, CTR).
• Highly organized, with strong attention to detail and clear written and verbal communication skills.

Experience:

• REQUIRED: 1–3 years of experience in digital marketing, paid media, or e-commerce; relevant internship experience considered.
• Familiarity with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager.
• PREFERRED: Hands-on campaign management experience in Meta Ads Manager and/or Google Ads.
• Experience with Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display).
• Proficiency in GA4; familiarity with Looker Studio or similar reporting tools.
• Understanding of attribution models and conversion tracking
• Experience with Shopify or a similar e-commerce platform.

What We Offer:

At ULAC, we are committed to supporting the well-being and professional growth of our employees. Our comprehensive benefits package for all New York & New Jersey-based employees includes:

• Medical, Dental, and Vision Insurance Access to quality health care coverage with a variety of plan options to fit your needs.
• Fitness Reimbursement Reimbursement is for eligible health and wellness programs to encourage a healthy lifestyle through our medical benefits plan.
• Short-Term and Long-Term Disability Insurance (100% Employer Paid) Income protection to support you during unexpected health challenges, 100% company-paid.
• Group-Term Life Insurance (100% Employer Paid)
• Employee Assistance Program (EAP) Confidential support services for mental health, work-life balance, and other personal matters.
• 401(k) Retirement Plan Plan for your future with our competitive retirement savings plan, including employer matching of up to 4.5%
• Pet Insurance Coverage options to help care for your furry family members.
• Paid Time Off (PTO) and Sick Leave Competitive paid vacation and sick leave to support your work-life balance.
• Bereavement Leave Paid time off to grieve and attend to personal matters following the loss of a loved one.
• Flexible Spending Accounts (FSA) Pre-tax savings accounts for healthcare and dependent care expenses.
• Commuter Benefits Tax-advantaged options to help cover public transit and commuting costs.
• Tuition Reimbursement Support for continued learning and development through approved educational programs.
• Voluntary Life Insurance Option to voluntarily add additional financial protection in the event of an unfortunate loss.

About Us:

Unity. Loyalty. Advancement. Charity. It's what drives United Legwear & Apparel Co. to be the best global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded in 1998 by Isaac E. Ash to make the very best legwear on the market, ULAC is an industry leader offering a full range of products for babies, kids, teens, and adults. We strive to sell our products at affordable prices for families. Hard work and exponential growth year on year has transformed ULAC into a global apparel and accessories company.

Our goal to deliver superior products that ensure superior customer satisfaction is made possible by our team of dedicated professionals who work together to make the company the best in business. Our manufacturing, distribution, and logistics division produces the highest quality products at the best possible prices without cutting corners. Integrity of goods is key, so compliance and quality assurance are top priorities, along with meeting every delivery date—whether shipping across the state or around the world.

We strive to foster an inclusive company culture that stands united to accomplish our mission. We are loyal to our people, supporting their development and ability to achieve excellence. We believe that when people bring their personal best to work each day, it leads to success, advancement, and upward mobility for all. We believe every individual has two hands: one to help themself, and one to help others. We pride ourselves in our value of charity and the commitments we make to help people in need. ULAC supports organizations that help those compromised by sickness, poverty, natural disasters, socioeconomic inequality, and other dire circumstances.

If you share our vision of delivering superior products in a culture of growth, excellence, and caring, then we want to hear from you!

For more information about United Legwear & Apparel Co., please visit:

Our Leadership Team Responsibilities:

At ULAC, we are looking for people who share our vision of fostering a collaborative culture of continuous improvement. All team members at ULAC are responsible for contributing to a safe and positive work environment so everyone can deliver their best. Leadership behaviors that model ULAC's mission and values of Unity, Loyalty, Achievement, and Charity include:

• Lead Proactively: Anticipate and solve problems early, stay curious, and encourage team members to focus on solutions and high performance. Drive innovation by identifying and implementing improved approaches.
• Provide Positive & Frequent Performance Feedback: Regularly recognize good work, pinpoint improvement areas, and help with ongoing development.
• Initiate Structure: Implement clear, challenging team goals, communicate them effectively, and create organized plans that align with company objectives.
• Achieve Objectives: Create and follow through on effective plans, guide team members consistently, and use data from reports to make decisions that help people and processes.
• Foster Positive Culture: Build and maintain an uplifting, trusting, and innovative workplace.
• Communicate Effectively: Promote open communication, listen actively, and facilitate teamwork and conflict resolution.
• Motivate and Inspire: Lead by example, show respect, and give encouragement. Inspire teams to achieve their best.
• Train and Develop Others: Act as a coach and mentor, focus on transferring knowledge, enhancing skills, and supporting high performance.

Physical Demands and Working Conditions:

The physical demands and working