Marketing Director

Role:

Director of Marketing

Location:

NE Ohio - Eastern Suburbs in office

Best Industry fits:

Manufacturing and Distribution ( a company that domestically makes and sells goods)

Parts, engines, trucking, automotive, commercial manufacturing.

Tools and Channels:

Experience with B2B and B2C both organic and digital with a national reach. Experience working with Big Box retail, Amazon 3P, and up-fitter networks.

Lead the Charge in a Dynamic Industry! Our company, a leading manufacturer, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.

Role Highlights:

• Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
• Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.

Objectives:

• Increase customer "share of wallet"
• Increase Market Share in brick and mortar and digital channels.
• Drive positive brand association.
• Increase "pull through" demand.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
• Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
• Manage all digital, print, tradeshow, and account-driven marketing initiatives.
• Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
• Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
• Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
• Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
• Analyze marketing data and metrics to track performance and identify areas for improvement.
• Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
• Foster a collaborative and results-oriented marketing culture.

The Ideal Candidate:

• Proven marketing leader: 5+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
• Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.
• Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Amazon 2P and big box retail channel management
• Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
• Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.
• Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.
• Passionate about the industry: A genuine interest in and a desire to contribute to the success of a leading manufacturer.

Minimum Qualifications:

• Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).
• 8+ years of marketing and/or sales experience.
• Experience managing multiple teams.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing industry.
• Collaborative and supportive work environment.
• Be a part of a team that is passionate about making a difference.

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