Principal Engineer - Product Marketing

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally‑recognised Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values‑based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await! Job Description Microchip's Secure Computing Group (SCG) develops and markets industry‑leading embedded security solutions, including Secure Elements, Root of Trust solutions, Embedded Controllers, CryptoAuthentication™ devices, CryptoAutomotive™ solutions, and associated software and hardware ecosystems. We are seeking an experienced a Strategic Product Marketing Engineer to lead product line strategy, customer engagement, and business growth initiatives across SCG's security portfolio. This highly visible role combines technical product marketing, product line management, and strategic business development responsibilities to drive growth within existing markets while expanding adoption in emerging segments focusing on computing, data center, server, and storage. The successful candidate will serve as a key interface between customers, sales, product management, applications engineering, and system architecture teams. This individual will help define future product roadmaps, develop market strategies, build executive‑level customer relationships, and drive revenue growth through strategic account engagement and design‑win execution. The ideal candidate possesses a strong understanding of semiconductor security technologies, cryptographic principles, and embedded system architectures, coupled with proven experience in product marketing, product management, business development, and customer‑facing technical engagements. Key Responsibilities Product Line Strategy & Roadmap Leadership Drive definition and execution of product line strategies and long‑term roadmaps in collaboration with Product Management, System Engineering, and Architecture teams. Translate customer requirements, market trends, and competitive intelligence into actionable product and technology investments. Contribute to future SCG portfolio planning and end‑market growth strategies. Participate in product positioning, lifecycle management, and launch planning activities. Strategic Marketing & Business Development Develop and execute business growth strategies across strategic customers, target verticals, and emerging market opportunities. Identify, qualify, and accelerate high‑value design‑win opportunities across the SCG portfolio. Build account‑based growth plans in partnership with regional sales and field applications teams. Drive adoption of Microchip security solutions within Tier-1 customers and strategic accounts. Support revenue forecasting and business planning activities. Customer Engagement & Technical Leadership Establish trusted advisor relationships with customer engineering teams, technical leaders, architects, and executive stakeholders. Present Microchip's security technologies, product roadmaps, and value propositions to customers and internal audiences. Understand customer system architectures, future technology directions, and security requirements. Serve as a technical liaison between customers and factory engineering teams to facilitate successful engagements and issue resolution. Market Intelligence & Competitive Positioning Conduct market analysis, competitive benchmarking, and industry assessments to identify growth opportunities. Develop pricing strategies, business cases, and competitive positioning frameworks. Monitor industry trends, emerging standards, cryptographic technologies, and security requirements. Provide ongoing voice‑of‑customer feedback to influence product decisions and investments. Go-to-Market & Sales Enablement Create and deliver customer presentations, training materials, technical collateral, white papers, and marketing content. Develop compelling RFQ responses and customer proposals. Support sales teams in opportunity reviews, design‑win strategies, and account planning activities. Train field sales and applications teams on product capabilities, value propositions, and competitive positioning. Industry Leadership & Cross-Functional Collaboration Represent Microchip within relevant industry organizations, standards bodies, and consortiums. Collaborate closely with Product Management, Engineering, Applications, Corporate Marketing, and Sales organizations worldwide. Influence cross‑functional teams to align on strategic priorities and growth initiatives. Act as a champion for customer requirements across the organization. Requirements/Qualifications Required Qualifications Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field. 10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer‑facing technical roles. Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems. Proven experience developing and executing business growth strategies and driving design wins. Experience building and managing strategic customer relationships. Strong understanding of semiconductor business models, product lifecycle management, and go‑to‑market processes. Excellent written, verbal, presentation, and executive‑level communication skills. Ability to influence customers, internal stakeholders, and industry organizations. Demonstrated success operating within cross‑functional and global teams. Preferred Qualifications Master's degree in Engineering, Computer Science, or Business Administration. Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets. Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures. Familiarity with embedded hardware and software development environments. Experience participating in industry standards organizations or consortiums. Background in strategic account management or account‑based marketing/business development. Travel Time 0% - 25% Physical Attributes Hearing, Seeing, Talking, Works Alone, Works Around Others Physical Requirements 80% sitting, 10% standing, 10% walking, 100% inside Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster. To all recruitment agencies Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr Microchip Technology Inc.