Business Analyst Specialist

Be part of an amazing story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The Marketing Technology Solutions team provides end-to-end design/implementation of solutions architecture and support for the CRM Technology programs. The Specialist, Retention Marketing Solutions, will lead and drive retention marketing solutions architecture to improve customer experience and engagement across all digital channels to meet marketing goals and objectives. This role will collaborate across marketing stakeholders, product, data science, and engineering and will be a trusted partner to our business team to deploy scalable solutions and enhance operational effectiveness and efficiencies. Key Accountabilities Architecting and designing marketing technology solutions that bridge business and technology requirements and ensures usability, accessibility, and performance Participate in architectural discussions and design exercises, with product and engineering, while ensuring solutions are designed for successful deployment meeting the goals of the tactic Document solution requirements, use cases, and oversee implementation process across teams Excellent interpersonal and communication skills to work effectively and professionally cross-functionally and with external partners Identify upstream and downstream impacts of a solution and work with internal business and technical groups to enhance business process to support new features and functionality Analyze business processes and identify opportunities for automation and optimization Monitor program metrics and provide insights and recommendations for continuous improvement Build strong partnerships across Loyalty, CRM, Digital, Analytics, and Retail Operations teams. Build strong partnerships across our vendor partners – Adobe/Oracle/SAS Drive product roadmap and prioritization across vendor partners Responsible for defining, prioritizing, and overseeing delivery of the strategic marketing capabilities required by the business functions Conduct research and evaluate vendors (RFPs and POCs) and technology designs to meet competitive marketing trends Foster a positive and collaborative team culture Qualifications & Competencies Bachelor’s Degree in Engineering/Computer Science or related field required. Proven track records of delivering technical solution architecture across complex network of providers 5+ years of experience in one or more of the following areas: product/technical program management, systems/business analysis, and other relevant technology roles Strong leadership experience including ability to navigate and thrive in complex organizational structures and drive large, cross-functional and cross-organizational teams. Hands on experience in outbound marketing communication channels such as Email, SMS, Push with preferred expertise in customer personalization and monetization Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently. Familiar with and knowledgeable about various developer platforms, APIs, and Web Services and SQL scripting for data validation Proven ability to write effective data and process documentation, and user stories Excellent communication and interpersonal skills, and ability to build strong relationships and collaborate with cross functional stakeholders Digital marketing or retail experience strongly preferred Skills Summary SQL & Data Analysis: Proficiency in SQL, PL/SQL, and scripting languages or data manipulation. ETL & Data Processing: Experience with ETL tools (e.g., Informatica, Talend, Apache NiFi) and data warehouses (Oracle, Hadoop, Snowflake, DB2). CRM & Marketing Platforms: Strong knowledge of Adobe Journey Optimizer, Adobe Experience Manager and Adobe suite of products Analytics & Reporting: Experience with Adobe Analytics, Customer Journey Analytics, Tableau and customer segmentation techniques. Data Integration & APIs: Familiarity with RESTful APIs, MuleSoft, and Postman for system connectivity. Cloud & Big Data: Exposure to AWS (Redshift, S3, Glue), Google BigQuery, and Azure Synapse Analytics. Root Cause Analysis & Data Quality: Ability to investigate data discrepancies, optimize customer journeys, and ensure data integrity Marketing & Customer Insights: Understanding of campaign execution, segmentation, A/B testing, and cross-channel analytics Data Governance & Compliance: Experience with GDPR, CCPA, and secure handling of PII data. Stakeholder Management: Effectively collaborates with marketing, IT, developers, vendors, and product managers. Data Storytelling & Visualization: Ability to translate data insights into clear, actionable business recommendations. Project Management & Documentation: Experience with JIRA, Confluence, Agile methodologies, and maintaining data dictionaries. Problem-Solving & Automation: Identifies opportunities for scalability, automation, and process improvement. Self-Starter & Adaptability: Manages multiple priorities in a fast-paced, evolving environment. What We Can Offer You Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some Additional Benefits We Offer Include Merchandise discounts Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement Access the full menu of benefits offerings here. About Us This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives. This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com. #J-18808-Ljbffr Macy's