Content Strategist

I’m a fitness creator looking for an experienced strategist to grow paid subscriptions for my fitness app and strategically repurpose my content across platforms.

I create and film the content, and I have an assistant who handles posting. You’ll own the research, strategy, messaging, and creative direction—with a focus on content that gets attention and turns viewers into subscribers.

What you’ll do

* Analyze my content, audience behavior, and available sign-up data to identify what drives reach and conversions.

* Research similar fitness creators, apps, and memberships for promotional angles and content ideas to test.

* Develop hooks, scripts, captions, Stories, carousels, and campaigns that sound like me.

* Turn transformations, testimonials, and program benefits into compelling promotional content.

* Build a cross-platform repurposing plan, including adapting existing content into LinkedIn posts and Substack articles.

* Create a monthly content calendar and weekly briefs for me and my posting assistant, with clear hooks, messaging, formats, and CTAs.

* Track results, test new approaches, and recommend what to repeat, improve, or stop.

Required experience

* Proven experience working with fitness creators or brands, ideally serving women.

* Examples of content that achieved strong reach and measurable sales or subscriptions.

* Strong understanding of viral content patterns, storytelling, audience pain points, and conversion copywriting.

* Ability to adapt ideas to different platforms while preserving a creator’s authentic voice.

* Comfortable interpreting analytics and working with the tracking available.

* Proactive, organized, and able to turn research into specific ideas I can film.

Bonus: Experience growing LinkedIn and Substack audiences, developing paid ad creative, and setting up or optimizing Meta campaigns.

Expected deliverables

* Monthly content and conversion plan.

* Weekly scripts, creative briefs, and repurposing directions.

* A testing roadmap and concise performance updates with clear next steps.

The main goal is more paying app subscribers, supported by stronger audience connection and qualified reach across platforms.

This is a remote freelance role with potential for ongoing work. We’ll collaborate through shared documents and regular strategy calls.

To apply: Send relevant fitness examples, measurable results and your role in achieving them, rates, and availability. Include any LinkedIn or newsletter examples and clarify whether you also manage ad campaigns.