Sales Manager
Gold's Gym
Fitness Sales DirectorWe are seeking a highly motivated, energetic, and sales-driven individual to join our team as a Fitness Sales Director. Although this position oversees the personal training department, its primary focus is generating personal training sales, building strong relationships with members, and helping prospective clients commit to reaching their fitness goals. The ideal candidate is confident, personable, competitive, and comfortable leading conversations that result in sales. This person should be able to connect with members, identify their needs, explain the value of personal training, and confidently guide them toward the service that best fits their goals. This is not a passive management position. We are looking for someone who enjoys meeting new people, following up with leads, overcoming objections, and creating excitement around health and fitness. In addition to driving sales, the Fitness Sales Director will help ensure that clients receive a high level of service after enrollment. This includes maintaining communication with clients, monitoring their satisfaction, supporting the training team, and helping create an environment where members feel valued and motivated.Responsibilities:Conduct fitness consultations, goal assessments, and personal training sales presentationsConvert new members, leads, and referrals into personal training clientsFollow up consistently with prospective clients by phone, text, and in personBuild relationships with members and identify opportunities to provide additional servicesClearly communicate the value and benefits of personal trainingOvercome sales objections and confidently ask for the saleMaintain accurate sales records, follow-up notes, and client informationWork closely with personal trainers to ensure a smooth transition from the sale into the client experienceMonitor client satisfaction, retention, and overall fulfillmentHelp motivate and support the personal training teamMaintain a professional, positive, and high-energy presence throughout the gymMeet or exceed individual and departmental sales goalsQualifications:Previous experience in sales, customer service, fitness, or a related field is preferredStrong communication and relationship-building skillsComfortable initiating conversations and asking for the saleHighly motivated, competitive, and goal-orientedAble to follow a structured sales process while still communicating naturallyOrganized and consistent with lead follow-upPassionate about fitness, wellness, and helping others improve their livesPositive attitude and the ability to bring energy into the workplacePersonal training or fitness management experience is beneficial but not requiredThis position is ideal for someone who wants to combine sales, fitness, leadership, and customer service. The right candidate will not only generate new business but will also play an important role in making sure each client receives the support and experience they were promised.From a single gym in Venice Beach, California in 1965 to a global symbol of strength and performance, Gold's Gym has defined serious training for nearly six decades. What began as a sanctuary for bodybuilders became the birthplace of modern fitness. With over 550 locations across six continents, our legacy has evolved while staying true to its roots- serious training, community, and results. As the industry shifts, Gold's Gym continues to lead, honoring our heritage while building the next generation of members and fitness experiences.We attribute much of our success to our company culture. We're grounded, reliable, and entrepreneurial - but also enthusiastic, collaborative, and creative.If this feels like you, we can't wait to get your application!
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