Demand Generation Manager

Winback.io is a growing marketing technology platform helping businesses acquire new customers, reactivate past buyers, and drive measurable revenue through personalized direct mail.

Our platform makes it easy for eCommerce brands and other businesses to connect their customer data, create highly targeted direct mail campaigns, and track their return on investment. With integrations including Shopify, Klaviyo, and Commerce7, we're bringing modern technology, automation, and analytics to traditional direct mail marketing.

We're looking for an ambitious, creative, and results-driven Marketing Manager to help take Winback.io to the next level.

We're seeking a hands-on Marketing Manager who thrives in a fast-paced, entrepreneurial environment and knows how to turn marketing initiatives into measurable business growth.

This is not a position for someone who simply manages agencies or creates marketing plans. We want someone who can develop strategy, execute campaigns, generate leads, and continuously optimize performance.

You'll play a critical role in building our brand, increasing website traffic, generating qualified leads, and converting prospects into paying customers.

The ideal candidate has experience marketing SaaS products, eCommerce technology, or B2B services and is comfortable working across multiple digital marketing channels.

Growth Marketing & Lead Generation

• Develop and execute strategies to acquire new customers and accelerate revenue growth.
• Build and optimize lead generation campaigns targeting eCommerce brands, Shopify merchants, and other businesses.
• Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Continuously test new acquisition channels, messaging, and campaigns to improve ROI.
• Monitor and optimize customer acquisition cost (CAC), conversion rates, and marketing performance.

Content Marketing & Social Media

• Manage and grow Winback.io's presence across LinkedIn, Facebook, Instagram, and other relevant channels.
• Develop engaging content highlighting product features, customer success stories, and marketing insights.
• Create compelling marketing materials, landing pages, email campaigns, and promotional content.
• Develop educational content explaining how businesses can use direct mail to improve retention and acquire customers.
• Coordinate the creation of videos, graphics, and other marketing assets.

Email Marketing & Automation

• Build and manage email campaigns designed to generate leads, nurture prospects, and convert customers.
• Develop automated email sequences and customer onboarding campaigns.
• Segment audiences and personalize messaging to improve engagement and conversion.
• Test and optimize subject lines, messaging, offers, and campaign performance.

Website & Conversion Optimization

• Identify opportunities to improve website traffic, engagement, and conversion rates.
• Collaborate with our team to develop and test landing pages.
• Implement SEO strategies to increase organic traffic and lead generation.
• Analyze user behavior and optimize the customer journey from initial visit through conversion.

Analytics & Performance

• Establish and track key marketing KPIs.
• Report regularly on leads generated, customer acquisition, advertising performance, and ROI.
• Use data to identify opportunities, improve campaigns, and allocate marketing budgets effectively.
• Help build a scalable, repeatable customer acquisition strategy.

• 3–5+ years of experience in digital marketing, growth marketing, or demand generation.
• Demonstrated success generating leads and acquiring customers through digital marketing.
• Experience with Google Ads, Meta Ads, LinkedIn marketing, and email marketing platforms.
• Strong understanding of conversion optimization, analytics, and marketing automation.
• Experience creating and managing social media content and campaigns.
• Excellent written communication and marketing copywriting skills.
• Comfortable using AI tools to improve marketing efficiency, content creation, and campaign execution.
• Highly organized, self-motivated, analytical, and results-oriented.
• Ability to independently manage multiple marketing initiatives and take ownership of results.

Preferred Qualifications

• Experience marketing SaaS platforms or B2B technology solutions.
• Familiarity with Shopify, Klaviyo, or the eCommerce ecosystem.
• Experience with CRM systems and automated marketing workflows.
• Experience helping an early-stage company scale its customer acquisition efforts.
• Basic graphic design, video editing, or creative production skills.

We're looking for a builder, not just a manager .

Someone who:

• Takes initiative and makes things happen without constant direction.
• Understands that marketing success is measured by leads, customers, and revenue—not just impressions and likes.
• Enjoys experimenting with new ideas and finding creative ways to grow a business.
• Can think strategically while remaining actively involved in day-to-day execution.
• Is excited about using AI, automation, and emerging technologies to create a competitive advantage.
• Wants to have a meaningful impact on the growth of a technology business.

• High Impact: Play a central role in building and growing an innovative marketing technology platform.
• Entrepreneurial Environment: Work in a fast-moving company where great ideas can be implemented quickly.
• Ownership: Take responsibility for marketing initiatives and see the direct impact of your work.
• Growth Opportunity: Help shape the company's marketing strategy as we scale.
• Innovation: Work with modern marketing technology, AI tools, and data-driven customer acquisition strategies.