Manager, Brand Marketing

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Location: Fond du Lac, WIWorkplace Category: HybridTravel Required: 10%Direct Reports: 1Pay Range: 86,500 – 126,800Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.Relocation: Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:Position Overview:As part of the talented Marketing team you will be responsible for working with internal and external partners to manage brand resources, brand reviews, additions to guidelines and assets, and communication plans for the Mercury Engines P&A & propellers portfolio inclusive of Mercury and Quicksilver brands. You are the expert of brand identity and guiding principles and use that expertise to lead brand-related projects across the organization.This role will be responsible for the development of strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the Mercury Marine portfolio of brands and will be responsible for delivering optimal marketing impact and increased customer value.At Brunswick, we have passion for our work and a distinct ability to deliver.Essential Functions:Lead development and execution of global brand strategy and positioning for P&A and propellers businesses and integration efforts across the engines portfolio of launchesProvide leadership, strategic direction, and ongoing development for the Associate Brand Manager, ensuring strong execution, professional growth, and alignment to overall brand and business objectives.Partner with the Brand Marketing Director to design and implement brand strategies, including brand product positioning, brand messaging, message hierarchy, and communications to build brand awareness and consideration to drive business goalsLead the development of annual marketing strategies, campaigns and execution of marketing plans for existing and new products which address all aspects of the marketing mix including packaging, new product development and launch, digital, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing strategies and tactics.Develop in-depth understanding and become an expert in the categories across Mercury Marine parts and accessories & propellers- the business environment in which our brand competes and competitors we compete against.Responsible for global definition of audiences, segments and personas the brand seeks to serveBe the expert on our audiences, customer insights, and business objectives and use this knowledge to inform brand strategy and content that drive the business and brand forward.Partner with Consumer Insights to develop learning agenda and actionable insights. Use those qualitative and quantitative insights to influence brand strategy, positioning, activations, and messagingLead product launches, working cross-functionally with Product, Regional Marketing, Marketing Services and Digital teams and the sustainment efforts to support the business throughout the yearResponsible for monitoring, analyzing, and measuring the effectiveness of brand campaign performance and external brand competition and developing insightsAssist in developing and monitoring marketing budget for assigned brand(s) that feeds into overall marketing budgetProvide strategic oversight of the P&A marketing budget to maximize efficiency and impact.Partner with Retail Marketing to align instore signage, merchandising, and planograms to maximize share of shelf.Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.Required Qualifications:Excel in problem solving, innovation, team participation, and self-motivation.Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growthDemonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate valuesPrompt response time to all internal and external customer inquiries and directivesStrong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customersBusiness owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plansPartner closely with the P&A Category team to ensure alignment on priorities, execution, and performance across marketing initiatives.6-10 years of leadership in brand/marketing management for consumer productsStrong track record of experience with both B2B and B2C marketingExcellent communication and interpersonal skillsProficiency in directing the creative process for integrated marketing campaignsAbility to persuasively present ideas to colleagues and senior managementSkilled at managing large projects and meeting deadlinesIntermediate to advanced user of Excel, PowerPoint, and WordWillingness to travel up to 10% of the time to trade showsPreferred Qualifications:Bachelor’s degree required; MBA preferredMarine experience a plusThe anticipated pay range for this position is 86,500 – 126,800 annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.Why Brunswick:Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!About Mercury: Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver parts and oils. More information is available at MercuryMarine.com.Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact View email address on click.appcast.io for support. For more information about EEO laws, - click hereBrunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: .Brunswick and Workday Privacy PoliciesBrunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: View email address on click.appcast.io or View phone number on click.appcast.io.All job offers will come to you via the candidate portal you create when applying through a posted position through . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at View phone number on click.appcast.io or View email address on click.appcast.io.#Brunswick Corporation - Mercury MarineSummaryLocation: Fond du Lac, WIType: Full time