Marketing Manager

At Beacon Management, we proudly own and operate a vast portfolio of 54 residential housing communities scattered across the United States, including the beautiful states of Michigan, New York, Pennsylvania, and Virginia. Our core mission revolves around the joy and contentment of our residents, and we wholeheartedly commit ourselves to delivering exceptional customer service at every turn. Marketing Manager Position We currently have an exciting opportunity available for a Marketing Manager in our Regional Office located in Southfield, MI. Various Benefits Include Paid Holidays Vacation Sick time 401k Housing Discounts Medical Dental Vision Benefits FSA Voluntary Benefit Programs, and more! The Marketing Manager is part of the regional team responsible for the operations, sales and management of Lightstone’s residential portfolio, consisting of over 15,000 units, located in 11 different states. Working closely with the Director of Marketing, this position supports the development and execution of marketing initiatives across the residential portfolio with a strong focus on social media, content creation, and online reputation management. This role plays a key part in increasing resident engagement and retention, and supporting on‑site teams through creative campaigns, content, and events. Working closely with internal teams and vendors, the Marketing Manager helps ensure a consistent and engaging brand presence across all platforms while driving meaningful connections within our communities.

RESPONSIBILITIES

Marketing Support Assist with the creation of marketing collateral for all maintenance leasing buildings (signage, photography, printing needs, leasing office displays, website, etc.) Assist with the development, implementation and management of innovative ideas to drive resident engagement, resident retention, and grow external communities. Daily engagement and management of all tickets submitted to the Marketing Helpdesk. Market Research Assist in the development, implementation, and monitoring of a benchmarking and measurement program to gauge the effectiveness of social media programs and key initiatives. Content Development And Management Coordinate the delivery of content, stories, information and brand message into the social media space. Monitor and manage online reputation, and execute monthly Reputation reporting per Regional portfolio. Provide monthly reporting on Shop reports and scores per property of the entire portfolio. Provide graphics support for digital and print media, either directly creating materials or coordinating outsourced graphics support when needed. Develop, communicate, and schedule a quarterly community “Visit Calendar” confirming dates of content creation along with on‑site team members. Research and execute Social Media trends within designated platforms. Event Coordination Manage all event needs from branding, agenda design, content creation, and venue selection to event execution for properties outside the NYC portfolio. Conduct assessments with residents to determine who is interested in pursuing activities. Summarize information obtained from resident assessments and interest profiles to determine activities of greatest interest. Plan events and activities around resident interests. Lead creation of event communications and promotions to drive meaningful attendance. Mass email distributions. Develop and distribute monthly activity schedules and flyers, and post in common areas for easy reference. Develop and distribute a regular newsletter for residents. Maintain and update social/activity program information including community resources, entertainment, guest speakers, and volunteers. Identify and implement effective processes and procedures to ensure smooth and professional events. Propose new ideas to improve the event planning and implementation process. Position may be required to perform duties outside normal responsibilities as needed and when requested. Qualifications Minimum of 3 years of marketing experience, preferably within the residential real estate industry. Proven market analysis skills. Minimum of 2 years’ experience with company representation and exposure on Social Media platforms, including but not limited to Facebook, Instagram, and LinkedIn. YARDI experience preferred. Professional event planning experience. Beacon Management is an EOE m/f/d/v #J-18808-Ljbffr Nashville Public Radio