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Copywriter

Skydropx - Frenet

Estamos innovando la logística y esto lo hemos logrado gracias a un equipo de personas visionarias, con ganas de crecer y cambiar el mundo . En Skydropx encontrarás un espacio para desarrollar tu carrera dentro de un ambiente laboral dinámico, ambicioso y multicultural . Responsabilidades: Crear contenido persuasivo y de alto impacto: idear y producir copy estratégico para múltiples formatos —redes sociales, video, email, newsletters, mensajería y notificaciones push— asegurando que cada pieza cumpla un objetivo de negocio claro. Personalizar la comunicación a escala: adaptar mensajes según el comportamiento, las preferencias y la etapa del ciclo de vida del cliente, maximizando la relevancia y el impacto de cada interacción. Liderar la colaboración con diseño: trabajar de la mano con el equipo creativo para garantizar coherencia entre mensaje e imagen, elevando la calidad narrativa y visual de cada campaña. Optimizar mediante experimentación: diseñar y ejecutar pruebas A/B sobre tono, estilo y CTA, usando los resultados para iterar y mejorar continuamente la efectividad del contenido. Custodiar la voz de marca: velar por que todo el contenido refleje consistentemente el tono, la personalidad y los valores de la marca, garantizando una experiencia unificada en todos los puntos de contacto. Traducir datos en estrategia: analizar métricas clave de desempeño y traducir los hallazgos en informes y recomendaciones accionables que optimicen las estrategias de comunicación. Contribuir a la estrategia de contenido: participar activamente en la definición de la estrategia de comunicación y contenido, aportando una visión editorial que vaya más allá de la ejecución táctica. Requisitos Licenciatura concluida en Mercadotecnia, Publicidad, Lingüística, Literatura, o Comunicación. Dominio de frameworks de copy (AIDA, PAS, StoryBrand, etc.) Redacción adaptable a distintos tonos de marca y buyer personas Conocimiento de UX writing / microcopy (para notificaciones push, CTAs, formularios). Habilidades : Originalidad y creatividad. Comunicación oral y escrita. Redacción versátil. Investigación y capacidad de análisis. Deseable : Experiencia con eCommerce o Startups. Experiencia en productos digitales que se encuentren en diferentes países. Ofrecemos: Misión a nivel regional: lograr que los negocios de LATAM se despreocupen de su logística. Salario : Competitivo y negociable según experiencia, habilidades y resultados del proceso de contratación. Desarrollo y crecimiento profesional. Herramientas de trabajo. Horario: Lunes a Viernes de 9:00 a 19:00 (CST-Tiempo CDMX) #J-18808-Ljbffr Skydropx - Frenet

Vacancy posted 3 days ago
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