Commercial Growth Marketing Manager

• Develop and execute targeted commercial marketing campaigns that generate qualified prospects and measurable sales opportunities.
• Build programs focused on new logo acquisition, geographic expansion, priority industries, customer facilities, emerging markets, and strategic growth opportunities.
• Identify commercial whitespace and develop campaigns that introduce KAG capabilities to prospective customers.
• Create integrated campaigns across digital, email, industry events, targeted outreach, content, and other channels that move prospects toward sales engagement.
• Continuously test messaging, channels, audiences, and technologies to improve lead quality and conversion.

• Partner with Sales and Business Development leadership to identify priority industries, markets, accounts, and decision makers.
• Develop and execute account based marketing strategies for high value prospective customers.
• Build segmented audiences based on industry, geography, customer profile, transportation needs, facility locations, and commercial opportunity.
• Develop customized campaigns and messaging designed to penetrate strategic target accounts.
• Support cross sell initiatives by identifying opportunities to introduce additional KAG services and capabilities to existing customers.

• Own relationships with external marketing agencies and partners, including campaign strategy, audience targeting, creative development, media deployment, budget management, performance measurement, and optimization.
• Set clear objectives, scopes, timelines, and performance expectations for agency partners and ensure their work aligns with KAG commercial priorities and brand standards.
• Hold agency partners accountable for measurable commercial outcomes, including cost per lead, lead quality, conversion, pipeline created, and return on marketing investment.
• Evaluate agency capabilities and performance, recommend changes when needed, and ensure external resources operate as an effective extension of the Commercial organization.

• Translate market, customer, industry, and competitive information into actionable commercial opportunities.
• Provide Sales and Business Development teams with prospect intelligence, account insights, campaign engagement, and relevant market information.
• Develop sales enablement materials that support prospecting, customer conversations, industry campaigns, and strategic pursuits.
• Partner with Commercial Analytics to identify patterns, whitespace, market opportunities, and customer segments with the greatest growth potential.
• Create a disciplined process for moving marketing generated leads into active sales opportunities.

• Leverage digital marketing platforms, Salesforce, automation, data providers, artificial intelligence tools, and emerging technologies to increase the scale and effectiveness of commercial prospecting.
• Manage targeted digital campaigns designed to reach decision makers within priority industries and accounts.
• Evaluate tools and technologies that improve prospect identification, engagement, personalization, and lead conversion.
• Continuously improve the connection between marketing activity, sales follow through, and Salesforce pipeline.

• Establish clear performance indicators for commercial marketing.
• Develop dashboards and reporting that connect marketing activity to leads, qualified opportunities, pipeline, customer acquisition, and revenue.
• Track campaign effectiveness throughout the commercial funnel and adjust investment based on performance.
• Measure and communicate return on marketing investment to Commercial leadership.
• Build a culture where commercial marketing success is measured by opportunities created and revenue influenced, not simply activity, impressions, or content produced.

• Build a repeatable commercial demand generation capability for KAG.
• Expand the number and quality of prospects entering the sales funnel.
• Increase engagement with priority target accounts.
• Generate measurable new logo opportunities and commercial pipeline.
• Improve conversion from marketing engagement to sales activity.
• Establish clear attribution between commercial marketing investment, pipeline creation, and revenue growth.
• Create productive agency partnerships that consistently deliver measurable commercial value.

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• Proven success in business-to-business marketing, demand generation, growth marketing, account based marketing, business development, or a related commercial role.
• Demonstrated experience creating campaigns that generate leads, pipeline, or measurable commercial outcomes.
• Experience managing external agencies, campaign budgets, and partner performance.
• Experience working directly with sales organizations and understanding business to business sales funnels.
• Experience with CRM platforms, preferably Salesforce, and marketing automation or demand generation technology.
• Strong analytical skills with the ability to translate data into commercial action.
• Transportation, logistics, industrial services, energy, chemical, manufacturing, or related industry experience preferred but not required.

• Commercial mindset with a strong bias toward growth and measurable outcomes.
• Naturally curious and motivated to uncover the next customer, market, or growth opportunity.
• Comfortable building a new capability rather than inheriting an established playbook.
• Able to move between strategy and execution and personally drive campaigns from concept through measurement.
• Strong analytical, problem solving, written, and verbal communication skills.
• Comfortable working with data, CRM systems, marketing technology, artificial intelligence tools, and emerging demand generation platforms.
• Collaborative and capable of working across Sales, Operations, Pricing, Analytics, and Corporate Communications.
• Competitive, results oriented, and motivated by creating measurable commercial impact.

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