General Manager Wbtv

About Gray TV:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the most trustworthy source of news and information in the area according to research. Being On Your Side for the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism. Visit to learn more.

Job Summary/Description:

Gray Local Media Group Inc. is seeking a Vice President/General Manager for our Charlotte NC location. The Vice President/General Manager will report directly to a Senior Operating Offficer of Gray and will be responsible for the management of all aspects of station in a highly competitive and decentralized corporate culture. The ideal candidate will have experience as a General Manager or in other top station leadership positions in broadcasting with a background in broadcast sales news or marketing. Candidate must also have demonstrated leadership ability to grow both broadcast and digital viewership and customer base while generating bottom line results.

Responsibilities include but not limited to:

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the stations growth in multi-platform content delivery and revenue generation that is in alignment with the local brand
• Lead with positive motivation direction and insight while holding team accountable for attainment of operational goals
• Encourage innovation across all levels of the organization
• Provide visible leadership both inside the station and the community. Develop strong relationships with key clients and other business partners
• Effectively communicate to department heads and all employees. Create a collaborative team-based environment
• Provide training and development opportunities to team members
• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
• Enforce all FCC EEO SOX and any other appropriate rules and regulations.
• Understand and adhere to company policies and at all times adhere to the highest ethical standards.
• Work transparently with divisional general manager and other corporate team members to improve multi-platform operations
• Perform other duties as may be assigned

Qualifications/Requirements:

Four-year degree
10 years media experience including experience as a GM and/or GSM
Experience in a top 100 market preferred
Ability and willingness to become a community leader
Must pass pre-employment drug testing
Valid Drivers license and acceptable driving record required

Qualified interested applicants may go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director