Growth Strategy Lead

Role Description

We’re hiring a Growth Strategy Lead to act as a strategic partner to our marketing and executive leadership team. This role focuses on understanding where growth is working, where it’s breaking, and how we should respond.

• Operate across all acquisition channels, connecting signals from marketing, product, web, retail, and customer behavior.
• Surface the highest-impact opportunities for growth and guide how we act on them, grounded in data and performance insights.
• Proactively identify where to focus and how to improve performance.
• Diagnose root causes when outcomes fall short and help the team align on clear next steps.
• Frame the right questions and translate insights into actionable recommendations.

What You’ll Do

• In Your First 45 Days:
  • Get up to speed on Hatch’s business, including growth strategy, channel mix, customer segments, and key performance drivers.
  • Build a clear view of current performance across marketing, web, and retail, identifying critical gaps and areas of opportunity.
  • Partner with marketing, product, and analytics to understand data structure and key blind spots.
  • Surface and prioritize 3-4 high-impact opportunities or risks, with clear hypotheses and initial recommendations.
• By 90 days:
  • Synthesize inputs across marketing channels, retail, DTC, and market signals to identify growth opportunities and risks.
  • Partner with channel owners to shape test plans, size opportunities, and prioritize initiatives.
  • Translate complex or incomplete data into clear narratives for informed decision-making.
  • Establish a consistent cadence of insight sharing to keep teams and leadership focused.
• After Your First Year:
  • Shape Hatch’s growth strategy, contributing to annual planning and long-term investment decisions.
  • Identify step-change opportunities across channels, customer segments, and new growth levers.
  • Serve as a trusted thought partner to marketing and executive leadership.
  • Improve marketing efficiency and business performance through strong prioritization and strategic recommendations.

Qualifications

• 6+ years of experience in growth marketing strategy, business strategy, or similar roles within high-growth consumer or e-commerce environments.
• Strong ability to work with data and synthesize it into clear, actionable insights and recommendations.
• Experience in management consulting, business operations, or strategic growth roles strongly preferred.
• Proven track record of influencing cross-functional teams and executive leadership.
• Comfortable stepping into ambiguous or high-pressure situations.
• Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization.
• Experience designing and evaluating experiments across marketing and web channels.
• Excellent communication skills, with the ability to tell clear, compelling stories.
• High curiosity and strong business judgment.

How You’ll Work

• Operate as a horizontal partner across marketing, product, retail, and analytics teams.
• Focus on diagnosing opportunities and shaping recommendations rather than owning execution.
• Influence priorities and roadmaps by bringing clarity and structure to complex problems.

Benefits

• 100% paid medical, dental, and vision insurance for employees (80% for dependents).
• Meaningful equity—you’re an owner here.
• 401(k) match (no vesting schedule).
• 16 weeks of fully paid parental leave.
• 16 free therapy sessions (for you + one other adult).
• Financial support for family planning.
• Remote office + monthly internet reimbursement.
• Friends & family discounts on Hatch products.
• Exclusive discounts on travel, entertainment, and top retail brands.
• And many more spontaneous perks!