Associate Director for Product Marketing

• Understanding of legal education and faculty adoption behavior
• Strong strategic marketing skills, ideally in higher education or academic publishing
• Ability to partner with Editorial throughout the publishing lifecycle
• Experience building sales enablement programs that set Sales up for success
• A strategic mindset balanced with hands-on execution, and the ability to influence cross-functional priorities. Is this you?

• Lead the development and execution of product marketing strategy for Aspen's legal education portfolio, with a primary focus on driving faculty adoption, strengthening product positioning, and supporting long-term portfolio growth
• Develop annual go-to-market plans for priority titles, in close partnership with Editorial, Sales, and Marketing leadership, that align editorial priorities, sales objectives, customer insights, and business goals to maximize market impact
• Serve as the marketing owner for assigned product categories, ensuring consistent positioning and strategic alignment across the portfolio
• Identify opportunities to expand adoption, increase market share, and strengthen Aspen's competitive position through data-driven marketing initiatives, recommending investment priorities based on business objectives

• Serve as the strategic marketing partner to Editorial throughout the publishing lifecycle—from concept and market analysis through launch, adoption, and ongoing portfolio management—developing positioning, launch strategies, and growth initiatives
• Bring deep knowledge of legal education, faculty adoption behavior, academic publishing, and competitive market dynamics to inform publishing decisions and strengthen Aspen's position as the trusted leader in legal education
• Help define the unique value proposition for each title and collaborate with editors and authors to develop messaging that clearly communicates each title's strengths and differentiators for its intended audience

• Develop strategic adoption plans for priority titles, identifying target faculty, courses, institutions, and adoption opportunities
• Analyze faculty behavior, curriculum trends, and adoption data to create integrated marketing strategies that drive faculty engagement, increase adoptions, and identify new growth opportunities
• Continuously evaluate market opportunities and recommend initiatives that increase awareness, consideration, and adoption
• Participate in customer events, attend trade shows, and visit campus to build faculty relationships and support adoption efforts in the field

• Develop differentiated positioning and messaging for multiple titles within the same legal discipline, ensuring each has a clearly defined audience, market position, and competitive advantage, with consistent messaging across all customer-facing materials
• Create product narratives that help faculty understand each title's unique strengths and teaching applications
• Monitor competitive publishing activity and recommend positioning strategies that strengthen Aspen's market leadership

• Lead the development of sales enablement programs that equip the sales organization with differentiated positioning, competitive intelligence, customer insights, and compelling messaging to drive faculty adoption and institutional growth
• Partner with Sales leadership to identify market opportunities, create resources, and ensure the team clearly understands the positioning, target audience, and differentiators for each title

• Monitor legal education and publishing trends to spot opportunities and threats, turning market/customer data into actionable recommendations for Editorial, Sales, and Marketing

• Serve as marketing liaison between Editorial, Sales, and Marketing, leading cross-functional planning for product launches and key marketing initiatives
• Think strategically and balance long-term planning with hands-on execution

• Bachelor’s degree in Marketing, Business, or related field required; Master’s degree or J.D. preferred
• 8–10 years of progressive experience in product marketing, publishing, higher education marketing, or a related field
• Deep understanding of legal education, faculty adoption processes, academic publishing, or higher education markets strongly preferred
• Demonstrated success developing and executing comprehensive go-to-market and product marketing strategies
• Experience partnering with Editorial, Product Management, or Product Development teams throughout the product lifecycle
• Proven ability to develop strategic product positioning and differentiated messaging for complex product portfolios
• Experience creating sales enablement strategies and tools that improve commercial performance
• Demonstrated ability to analyze market trends, competitive intelligence, and customer insights to influence business strategy
• Proven success leading cross-functional initiatives and influencing stakeholders without direct authority
• Strong analytical, strategic thinking, project management, and organizational skills
• Exceptional communication, interpersonal, and relationship-building skills.
• Excellent written, verbal, presentation, and relationship-building skills
• Experience with CRM platforms, marketing automation systems, analytics tools, and Microsoft Office Suite
• Ability to travel domestically as business needs require

• Normal Office Environment
• Ability to sit for extended periods of time
• Ability to work on computer for extended periods of time
• Ability to listen and speak carefully while interacting with others
• Ability to lift up to 10 pounds occasionally

#LI-Hybrid