Senior Associate, Measurement & Ad Tech - Marketing Technology

About The Team DoorDash’s mission is to grow and empower local economies. By building intelligent last‑mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow those businesses and the communities that support them. The Marketing Technology team is responsible for building and delivering best‑in‑class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams. About The Role We’re hiring a Senior Associate, Marketing Technology & Measurement, to be the hands‑on builder of the measurement systems that enable our marketing org to move faster and prove impact at scale. With 4+ years of experience, you’ll own the measurement foundations – tracking link architecture, postback configurations, and pixel governance across our MMP stack (Singular, Appsflyer), plus paid‑media platform integrations (Meta, TikTok, Reddit, Snap, TTD, affiliate, and more). But maintaining that infrastructure is the baseline, not the goal. You’ll spend much of your time helping build and improve the tooling and automations, including AI‑assisted measurement workflows, that make channel and creative teams faster, streamlining how they launch, optimize, and prove impact. You’ll partner with senior team members to turn repetitive measurement work into repeatable systems, so the team spends less time on manual setup and more on insight. This is a technical marketer role requiring deep mobile measurement expertise, strong SQL skills, hands‑on integration experience, and comfort building AI‑enabled workflows. This role reports to the Senior Manager, Data & Measurement within the Growth Marketing organization. You’re Excited About This Opportunity Because You Will… Advance Marketing’s measurement capabilities: Continue improving the systems, standards, and workflows that connect campaign activity to business outcomes and help teams make faster, more confident decisions across paid and owned channels. Build & Maintain Marketing Tools: Build the tooling and automations that channel and creative teams rely on to launch, optimize, and measure faster. Automate Operations: Replace repetitive operational work with automated workflows (including AI‑assisted ones) that scale with the business. Own Event Tracking Links: Postback templates, partner mappings, CAPI/pixel setup, custom conversions, and deduplication across Meta, TikTok, Reddit, Snap, and affiliate platforms with proper change control. Manage paid‑media platform integrations: Design and document how systems connect via APIs and data pipelines across Snowflake, Sigma, Singular, and lifecycle/CRM tools; implement and maintain tags, variables, and events via GTM or equivalent. Drive AI‑assisted measurement workflows: Leverage LLM, workflow automation, and emerging AI capabilities to automate reporting, accelerate insight generation, and optimize campaign performance at scale. Build reporting and self‑serve tooling: Write SQL to debug campaign data gaps, build dashboards for campaign performance, creative analysis, and delivery metrics. Establish tracking governance and standards: Own campaign‑naming taxonomy, UTM standards, and postback change control; reduce tracking errors through scalable, self‑serve tooling and clear documentation. Investigate and resolve high‑impact data issues: Diagnose iOS/Android discrepancies, missing campaigns, and postback failures; partner with Singular and ad platform vendors when integrations require changes. Collaborate cross‑functionally: Partner with Performance Marketing, Analytics, Data Engineering, and external partners to translate business goals into shipped configurations and durable measurement standards. We’re Excited About You Because You Have… 4+ years in marketing technology, performance marketing ops, or growth analytics — with a proven track record of owning end‑to‑end measurement workstreams. Advanced SQL for debugging, reporting, and QA across campaign, event, and spend data in a warehouse environment (Snowflake or equivalent). Hands‑on MMP experience tracking links, postbacks, app/web attribution, and working knowledge of SKAN and privacy‑era iOS measurement. Practical event tracking expertise across major ad platforms (Meta, TikTok, Snap, Reddit, or Google), pixels, CAPI, custom conversions, postback payloads, and vendor coordination. Experience designing and implementing tags, variables, and events in a tag management system (GTM, Adobe Tags, Tealium, or similar), including coordination with media pixels and server‑side integrations. Strong digital/mobile media fluency UTMs, campaign structure, paid social/programmatic/affiliate channels, and core metrics (CPA, ROAS, CPI, delivery, conversion) used for optimization. Experience building and maintaining dashboards in Sigma, Looker, Tableau, or similar tools that marketing teams rely on for daily decisions. Strong system architecture awareness: API integrations, data flows, and how MarTech platforms connect across CRM/lifecycle, warehouse, attribution, and campaign systems. Familiarity with agentic and AI‑assisted workflows: LLM integrations, RAG, marketing copilots, or AI coding tools applied with strong review and testing discipline. Experience analyzing digital performance data: by format, placement, and audience — and translating findings into optimization recommendations for creative and channel teams. Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others. Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). Base Pay Range $83,000—$122,000 USD (United States, including Illinois and Colorado) About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We’re committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more. Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Statement of Non‑Discrimination: Passthrough reference to the Level Playing Field Institute for this statement of non‑discrimination. Accommodations If you need any accommodations, please inform your recruiting contact upon initial connection. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed at the provided link. #J-18808-Ljbffr DoorDash