Digital Marketing Specialist
$60k - $66kAmphenol
ABOUT US Amphenol Network Solutions, headquartered in Liberty Lake, Washington, is a division of Amphenol Corporation, one of the world's largest manufacturers of interconnect products, with global headquarters in Wallingford, Connecticut. Guided by a bold vision to connect people with technology, Amphenol serves a wide range of markets including IT Datacom, Mobile Devices, Mobile Networks, Broadband, Industrial, Automotive, Commercial Aerospace, and Military. At Amphenol Network Solutions, we are at the forefront of global connectivity, delivering a high-quality, seamless portfolio of fiber distribution, cable management, power solutions, racks, passives, and enclosures. From fiber crossing oceans to networks spanning continents, our technologies enhance the performance of our customers' products, systems, and networks-one connection at a time. Recently recognized as one of the Best Places to Work in the Inland Northwest, we believe that coming to work every day is a choice-and a meaningful one. We foster an environment where innovative, hard-working, passionate, honest, and fun-loving people thrive. If you're looking to be part of a global force shaping the future of communication and connectivity, you've found it. POSITION SUMMARY AND EXPECTATIONS In the role of Digital Marketing Specialist, you will support the planning and execution of digital marketing initiatives, including lead generation campaigns and marketing materials that drive the sales process. You will collaborate closely with Sales, Product Management, and cross-functional teams to ensure projects are delivered on time and aligned with business objectives in a fast-paced environment. A key focus of this role will be supporting the coordination and execution of a website redesign and platform modernization initiative. You will act as a central point of contact across internal stakeholders and external partners, helping drive alignment and progress throughout the project. Following launch, you will take ownership of ongoing website content, structure, and continuous improvement to ensure the site remains effective, user-friendly, and scalable. ESSENTIAL DUTIES AND RESPONSIBILITIES The statements on this job description are intended to describe the general nature and level of work being performed by incumbents. They are not an exhaustive list of all responsibilities, duties and skills required by all incumbents. Incumbents may perform other duties as assigned and will have the opportunity to learn and work in addition to the following:
QUALITY STATEMENT Amphenol Network Solutions is committed to delivering an extraordinary customer experience that meets or exceeds our customer's requirements and satisfaction as we continually improve the effectiveness of our Quality Management System. ANS is an equal employment opportunity (EEO) employer and will not discriminate against any employee or applicants because of his or her race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability, veteran status, military status, marital status, genetic information or any other reason prohibited by law. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities in a non-discriminatory fashion. ANS complies with applicable local, state, and federal statutes governing "equal employment opportunity" and nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, and transfers.
- Support the planning and execution of a full website redesign and platform migration, including:
- Partnering with an external design/development agency that leads UX, design, and technical implementation, while driving internal alignment, feedback, and project execution
- Serving as the primary marketing point of contact for the website project, ensuring alignment across internal teams
- Supporting the definition of site structure, navigation, and content organization to improve usability and overall user experience
- Structuring and organizing website content (products, technical resources, and documents) to improve usability, clarity, and searchability
- Ongoing Website Management and Optimization
- Own ongoing website content, structure, and updates post-launch to ensure continuous improvement
- Write and update website content with a strong emphasis on SEO and modern search optimization, including natural language and AI-powered search
- Analyze and interpret website performance data (e.g., Google Analytics) to provide insights into traffic, user behavior, and engagement patterns.
- Plan, execute, and monitor email marketing campaigns, including:
- Researching and compiling audience segments
- Maintaining data integrity in CRM and marketing automation platforms
- Designing email templates and calls-to-action
- Distributing campaigns using automation tools
-
- Tracking and analyzing campaign performance
- Partner closely with Product Management to maintain and update product information across the website and marketing materials, ensuring accuracy, consistency, and alignment with current offerings
- Coordinate cross-functional efforts related to new product launches, working with Product Management and Sales to support successful go-to-market execution
- Perform other duties as assigned.
- Bachelor's degree in Business, Marketing, Communications, or related field preferred
- 5-8 years of experience in digital marketing, with exposure to website management, redesigns, or digital experience improvements preferred
- Strong understanding of SEO principles and evolving search practices, including content structure, natural language queries, and AI-powered search
- Experience with email marketing, lead nurturing, and marketing automation platforms, preferably in a B2B environment
- Strong written and verbal communication skills
- Knowledge of current digital marketing trends and best practices
- Well-organized, detail-oriented self-starter with the ability to manage multiple projects and priorities
- Ability to work effectively in a fast-paced environment
- Strong critical thinking and problem-solving skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Experience with website content management systems (CMS) for content updates and maintenance
- Working knowledge of CRM and marketing automation platforms (preferably HubSpot)
- Familiarity with website analytics tools (e.g., Google Analytics)
QUALITY STATEMENT Amphenol Network Solutions is committed to delivering an extraordinary customer experience that meets or exceeds our customer's requirements and satisfaction as we continually improve the effectiveness of our Quality Management System. ANS is an equal employment opportunity (EEO) employer and will not discriminate against any employee or applicants because of his or her race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability, veteran status, military status, marital status, genetic information or any other reason prohibited by law. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities in a non-discriminatory fashion. ANS complies with applicable local, state, and federal statutes governing "equal employment opportunity" and nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, and transfers.
Vacancy posted 2 days ago
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