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Senior Data Strategist

Ogilvy & Mather

About the Role At DAVID, we’re a team of passionate individuals who thrive in a creative, high‑intensity, "first‑name" agency culture, focused on producing impactful work. Our Data Strategy team champions data‑driven decision‑making, unearthing strategic opportunities, defining success, and optimizing client performance. The Senior Data Strategist will possess a deep passion for creativity and work closely with key stakeholders – strategy, social, creative teams, and clients – to ensure all strategic and creative outputs are grounded in measurable insights. What You’ll Do Lead projects focused on audience insights, competitive analysis, and trend reporting to ground strategies in factual understanding. Collaborate closely with the Strategy and Social Strategy teams to develop specific measurement frameworks and KPIs for campaigns and ongoing social presence, translating business goals into trackable metrics. Own the measurement strategy and oversight across multiple channels including digital, social and CRM – applying various tools (test and learn agendas, etc.) to ensure program KPIs are aligned, tracking is accurate and optimization approaches realistic. Develop and present campaign and ongoing performance reports and dashboards, highlighting key insights and recommending data‑driven optimizations for content and engagement strategies. Build audience profiles based on various syndicated and proprietary tools (GWI, MRI/Simmons, etc.). Suggest new/innovative techniques for gaining insights and validating campaign performance when relevant (brand studies, custom research, etc.). Pro‑actively engage across departments to ensure the understanding of the DAVID data strategy offering, spot new opportunities and ensure insights are put into action. What You’ll Need Ability to synthesize large amounts of information/data and translate into an easily understood story with clear and relevant takeaways, balancing art and science. Collaborate with team members across departments, demonstrating a keen understanding of the broader business ambition and strategic narrative. Passion for understanding data, formulating and testing hypotheses, and creating and improving processes. Experience with data strategy, quantitative data analysis, creative problem solving, and developing/analyzing business cases, with excellent oral and written communication skills. Familiarity with syndicated research sources (e.g. GWI, MRI/Simmons, SensorTower) and social listening tools (e.g. Brandwatch, Netbase, Quid). A client‑facing role and comfort in this environment. Leverage your capacity to identify business opportunities beyond the original task to be seen as strategically valuable to the business. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at View email address on click.appcast.io. This contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response. #J-18808-Ljbffr

Vacancy posted 4 days ago
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