Creator & Influencer Marketing Lead

Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function. In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets. You will be a storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes. This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity.ResponsibilitiesLead Perplexity's creator and influencer marketing function end to end, from strategy through executionOwn execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgetsOwn creator contracting and negotiation for one-off campaigns and long term partnershipsMaximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each momentBring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressionsPush creators' work from good to great, providing the direction and candid feedback that elevates every pieceReview creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product’s impressive capabilitiesTurn creators into a genuine community and long-term advocates through creator dinners, events, and in-person momentsBuild a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity ComputerWork cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader companyQualificationsMinimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground upOperated successfully in high-flux, high-growth environments where priorities shift quickly with the industryWell-rounded operator who combines strategic sense, storytelling taste, and high execution velocityAutonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for oneTrack record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what isStrong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and originalSkilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthyAn existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTubeHands-on experience building tools / solutions with AIExperience working with consumer technology productsCompensation Range: $175K - $225KLocationLos Angeles; New York City; Remote (United States); San FranciscoEmployment TypeFull timeLocation TypeHybridDepartmentMarketing & CommunicationsCompensation$175K – $225K • Offers EquityU.S. BenefitsFull-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.International BenefitsFull-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.