Liquidity Product Manager II - Wholesale Deposit Products

Job Summary Responsible for managing the strategic and tactical aspects of a wholesale deposit product portfolio to meet the evolving needs of targeted commercial and institutional clients while aligning with the strategic goals of Treasury Solutions. The Wholesale Product Manager leads the full product lifecycle for deposit solutions, including ideation, strategy development, product design, pricing, and ongoing optimization. This role is accountable for driving deposit growth, profitability, and client retention through effective commercialization, marketing, and sales enablement strategies. Additionally, the role ensures strong risk oversight, regulatory compliance, and performance monitoring while continuously enhancing deposit offerings to deliver competitive, client-centric liquidity and cash management solutions. Essential Duties and Responsibilities Plan, promote, manage and coordinate activities for assigned product portfolio and ensure synergy with related product line managers to meet objectives. Document and socialize concepts for new products and/or line extensions to meet existing or anticipated market needs; present to management as appropriate. Support development of new products and/or line extensions as required pursuant to pre-established product development processes. Manage product line direction through leading and participating in ongoing assessment of current products, pricing, and position; systematically develop and evaluate opportunities for new products and/or line extensions; and identify new target markets and related strategies. Lead the development, execution and maintenance of a product profit and loss and product family business plan that provides current market information, including sales and gross profit margin history, year to date actuals and projections, key market position, sales channels and competitive strategies, pricing, market share, and product lifecycle and evolution plans. Lead the development and presentation of monthly, quarterly and annual product line update reports, as directed. Initiate and encourage continuous process improvement by developing ways to assess and maximize opportunities for change. Establish, socialize and manage development of clear pricing strategies, discount structures, and guidelines for all sales channels and target markets; analyze market data, competitive data, segment data, revenue/cost/profitability data and product/product line strategy. Lead the development of volume forecasts based on historical trends, market environment, business plan and pricing strategy impacts. Initiate and participate in the prioritization of development and promotional projects for the product line and partnership with sales partners. Support sales through joint sales calls to key clients; trade show support and conference calls. Initiate and maintain awareness of the competition and other market forces affecting the product line, through effective networking and research. Act as a mentor and/or team lead to junior product managers, product associates and analysts. Adhere to and follow all applicable policies and procedures; proactively escalated issues and risks to senior leadership's attention. Qualifications Required Bachelor's degree in related field or an equivalent combination of education and related work experience. 10+ years of relevant financial services or consulting firm experience, working on teams with responsibility for strategic planning, product management, sales force effectiveness and industry analysis. Strong product management, design and development skills. In-depth and broad knowledge of Treasury Solutions applications and products. Strong leadership, management and marketing skills. Strong analytical and problem-solving skills. Excellent verbal and written communication, presentation, organization and time-management skills. Superior influencing, negotiation and conflict management skills. Advanced knowledge of payments systems and practices. Superior financial and competitive analysis skills. Demonstrated proficiency in basic computer applications, such as Microsoft Office software products. Preferred Qualifications Master's degree in Business Administration. Certified Treasury Professional (CTP) designation and/or Accredited Automated Clearing House (ACH) Professional (AAP) certifications. Creative problem solver; demonstrated marketing and research skills. Ability to create strong strategic plans and business cases for new opportunities. Ability to synthesize complex information to communicate effectively with teammates at all levels. Other Job Requirements / Working Conditions Sitting: Constantly (>50% of time). Standing: Not applicable. Walking: Not applicable. Bending: Not applicable. Lifting: Not applicable. Visual / Audio / Speaking: Able to access and interpret client information received from the computer and to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines and printers. Availability: Able to work all hours scheduled, including overtime as directed by manager or supervisor and required by business need. Travel: Up to 25% of the time. Benefits Eligible employees (regular teammates) who work 20 hours or more per week are eligible for benefits: medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, 401k plan, at least 10 days of vacation prorated, at least 10 sick days prorated, and paid holidays. Additional benefits may be available depending on division, such as a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. Equality and Accessibility Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. #J-18808-Ljbffr