Social Strategist

Overview As a Social Strategist within McCann Content Studios, you will be expected to be hands-on with client work, specifically developing and delivering strategic thinking with supervision from a strategy lead. The role will be responsible for ensuring all agency outputs support the Brand’s position and ensuring client communications are developed using data & insights. Including cultural trends and leveraging community and business data to be as personalized as possible. It is not just about the strategy, it is about pushing our creative content to new heights, and pursuing best in class, culture shifting work that is designed to best connect with our audiences and drive business impact. The ability to develop clear and inspiring creative briefs and conceive strategic blueprints for brand experiences is key. What You Do Social and Content Strategy Staying up to date and obsessing over emerging trends in social media, culture, commerce, entertainment, politics, and technology to inform your work Proactively researching to support teams with briefs and strategies consulting with our clients, creative teams, influencers and creators on the modes of content that best align with what people are seeking out on social media and crafting points of view on the type of content that is likely to succeed Developing campaign specific and evergreen content strategies that connect with culture and deliver on performance objectives – translating them to an actionable brief Staying ahead of trends, platform best practice and changes in consumer behavior Measurement & Analysis Tracking and monitoring content performance daily and finding insights and optimizations that strengthen key metrics; social listening, audience building, and engagement analysis will be key skills for this Auditing social data and reviewing marketing and commerce, media data to look for trends Authoring monthly and quarterly reports that help sell stronger creative to our clients and internal teams Audience & Connections Assisting with defining communities, fandoms and affinities and converting them into audience insights What You Bring As a Social Strategist within McCann Content Studios team, you will be part of a team that is driving informed POV’s about what is happening across social and content, being part of the team and contributing to our McCann New York values of Bravery, Integrity and Generosity are key success factors. This role expects: Innovative Thinking : Propose bold, unconventional ideas that challenge the status quo and push creative boundaries in campaigns. Collaboration : Actively collaborate with team members, sharing insights, tools, and resources to elevate the entire team's performance. Mentorship : Offer guidance and support to junior team members, helping them develop their skills and confidence. Knowledge Sharing : Regularly share industry trends, best practices, and successful strategies with the team to promote continuous learning and growth. Accountability : Take responsibility for your work Consistency : Deliver consistent, high-quality work that aligns with the company’s mission and values, maintaining a professional and ethical standard. At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties. Location McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week. Salary Range The salary range for this position is $75,000 - $80,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Commitment to Diversity, Equity, and Inclusion The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives. #J-18808-Ljbffr McCANN New York