US Marketing Manager

This range is provided by Selby Jennings. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $180,000.00/yr - $180,000.00/yr Direct message the job poster from Selby Jennings Recruiting Top Commercial & GTM Talent Across Fintech & Financial Services at Selby Jennings About the Role A well-established financial services organization with a strong North American presence is seeking a strategic and results-driven Director of U.S. Marketing. This role is responsible for shaping and executing a comprehensive marketing strategy tailored to the U.S. market, supporting a network of over 400 retail locations. The ideal candidate will lead initiatives focused on customer acquisition, retention, and brand visibility across digital, in-store, and traditional media channels. This position plays a key role in aligning U.S. marketing efforts with broader corporate goals while adapting to regional market dynamics. The Director will collaborate closely with cross-border teams and external partners to drive performance and growth. Key Responsibilities About the Role A well-established financial services organization with a strong North American presence is seeking a strategic and results-driven Director of U.S. Marketing. This role is responsible for shaping and executing a comprehensive marketing strategy tailored to the U.S. market, supporting a network of over 400 retail locations. The ideal candidate will lead initiatives focused on customer acquisition, retention, and brand visibility across digital, in-store, and traditional media channels. This position plays a key role in aligning U.S. marketing efforts with broader corporate goals while adapting to regional market dynamics. The Director will collaborate closely with cross-border teams and external partners to drive performance and growth. Key Responsibilities U.S. Market Strategy & Execution Design and implement a localized marketing strategy that aligns with corporate objectives and resonates with U.S. consumers. Strengthen brand presence through tailored messaging and multi-channel campaigns, including digital, retail, and traditional advertising. Identify and act on opportunities to enhance campaign performance and customer engagement. Leverage analytics to refine strategies, test new approaches, and improve ROI. Manage and optimize marketing channels such as OOH, email, SMS, and affiliate programs. Define and monitor KPIs to evaluate campaign success and guide decision-making. Market Insights & Positioning Conduct market research to stay ahead of consumer trends, competitor activity, and regional preferences. Provide actionable insights to internal teams to refine messaging, pricing, and promotional strategies. Collaborate with senior leadership to set measurable goals and track progress. Collaboration & Partnerships Work closely with Canadian marketing counterparts to ensure brand consistency while allowing for regional customization. Partner with internal departments such as retail operations, compliance, and product development to support integrated marketing efforts. Establish and manage affiliate and third-party marketing relationships to broaden reach and impact. Present marketing plans and performance updates to executive stakeholders. Budget & Financial Oversight Oversee the U.S. marketing budget, ensuring efficient allocation of resources. Coordinate with finance teams to align spending with strategic priorities. Adjust investments based on performance metrics and market shifts. Qualifications Education Bachelor's degree in Marketing, Business, or a related field (Master's preferred). Experience 8-10 years of marketing experience, ideally within financial services or consumer lending. At least 5 years in a leadership role with a focus on omni-channel marketing. Proven success in launching and scaling marketing initiatives in the U.S. market. Familiarity with regulatory and compliance considerations in financial marketing. Skills Strong leadership and stakeholder management capabilities. Strategic thinker with a track record of driving business growth. Data-driven mindset with the ability to translate insights into action. Excellent communication and presentation skills. Proficient in marketing platforms, CRM systems, and analytics tools. Solid understanding of budgeting, forecasting, and P&L management. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at Selby Jennings by 2x Get notified about new Marketing Director jobs in Boston, MA . 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