Senior Media Planner/Buyer

Job Description

Job Description

Description:

We’re Root+Beta, a collective of curious people who help our clients meet their business objectives through storytelling + strategy. We work as extensions of our clients’ marketing teams to drive powerful results & value for their businesses. We have an impressive track record for our size - we work with some of the largest and most successful agricultural brands in the world (and small ones, too) and continue to see large growth in our team & offerings each year.

• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
• Presents media plans to account management personnel and clients.
• Gathers, organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avails from station representatives.
• Generates initial rating estimates.
• Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
• Approves makegoods if the station does not run a spot as ordered or the spots get preempted. Decides if the makegoods being offered are as good as the spots originally ordered.
• Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 – 110 range.
• Assists in training Media Assistants in radio and television buying.

Positively Dissatisfied. You’re never satisfied with mediocrity and relentlessly pursue ways to improve your craft & escape the routine. You don’t settle for "good enough” and constantly ask: Can I do better?

Project Management. You are organized and can simultaneously manage multiple engagements while consistently delivering high-quality work.

Priority Guru. You can easily & skillfully determine daily priorities and understand when certain tasks need to be completed more quickly than others.

Figure-it-out-itude. You take the initiative to solve problems and seek out opportunities to improve systems.

Growth Mindset. You look for opportunities to collect feedback and foster personal growth.

Our expectations match your own. We’re a team of smart, driven folks doing the best work of our careers. We offer and value:.

Autonomy: Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way. Bring your own perspectives and approaches.

Craft: We support your career growth through thoughtful work, collaboration, and professional development opportunities.

Transparency: We believe in clear feedback and effective communication. We ask a lot of questions and work together to find answers.

Good enough is better than perfect: We’re not interested in perfection. It doesn’t exist. We learn by putting good enough things in the market as soon as possible and iteratively improving.

We’re kind: We’re a thoughtful, nice, and considerate bunch of people.

We have fun: We take our work seriously, but not ourselves.